HERITAGE BANK

Brand Campaign

Hydrogen blended name recognition with a creative hook that truly makes Heritage Bank stand apart.

Shaun Carson
VP Marketing Manager
Heritage Bank

PROBLEM

Heritage Bank had just completed a merger nearly doubling their size when they approached us to develop their first brand campaign to rally employees, give purpose to the merger and attract new commercial customers.

SOLUTION

Our omni-channel advertising campaign, “What’s your Heritage?” celebrated the diverse experiences and skillsets of Heritage Bank’s customers and employees. The segue and sum up “By working together, we’re more than a community bank, we’re a community of banks” turned the merger into a real customer benefit by reinforcing a well-known belief that the sum is always greater than the parts.

RESULTS

New customer inquiries up

13%

Cool facts we learned about people up

Media negotiations generated

723%

19.4%

in bonus impressions