The work Hydrogen did is phenomenal—so creative
and inspiring. Many things will live for a long time.
We have to give Hydrogen full credit for creating our
Hardware+Software+People=Insights lockup which
inspires Keysight employees internally as well as clearly/quickly communicates our offering.
5G Leadership Campaign
Keysight Technologies
Barb Asbury
Ad Manager
Keysight Technologies
PROBLEM
Right now, engineers across the globe are racing to unlock the insights that will turn the promise
of 5G into reality. These engineers are the audience for Keysight Technologies’ 5G solutions.
SOLUTION
Executed in multiple languages, the campaign highlights the real-world challenges these engineers
are tasked with solving, and offers them test, measurement and design solutions to help them turn
their 5G ideas into 5G reality. Faster.
Digital Advertising, Global Print Ads
RESULTS
Number of campaign signature lockups:
1
Number of times seen around the world:
Global print | English
Chinese
French
German
Italian
