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Keysight Technologies Global B2B Brand Campaign John Shields
Marketing Programs Manager
Keysight Technologies
Working with our agency partner Hydrogen, we’ve created a campaign that highlights the insights engineers arrive at, whether they’re in wireless communications, aerospace and defense, industrial, computers or semiconductors applications.

PROBLEM Armed with a new corporate name and a new mission to deliver more than just test and measurement hardware to engineers, but rather true hardware/software/consulting solutions, Keysight Technologies needed to reposition itself in the minds and hearts of global engineers. SOLUTION Our “Aha!” moments campaign spoke directly to engineers on five continents with language-defying moments of an engineer’s inspiration. The campaign featured globally relatable scenarios and actual formulas from Keysight customers’ industries including wireless (LTE-A) and DDR, leading to increased awareness of Keysight’s technology expertise.
Geeky fact: All equations shown are accurate to prove Keysight’s deep insider knowledge to engineers.
Print Ads, Digital Advertising, Magazine Wraps, Trade Show Materials

Slide RESULTS
Nine out of ten engineers aware of Keysight brand post campaign

Slide Trade print

Slide

For new business inquiries, contact Tom Scherer:

tom@hydrogenadvertising.com | 206.274.7810

Hydrogen Advertising

1520 4th Avenue, Suite 600
Seattle, WA 98101

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