"HYDROGEN ROCKS. Seriously—this is the best content I have seen at MultiCare, ever. The personality and tone is effective, the content has "new information" that some may not see very often."
Maureen Faccia
former Director Retail & Women’s Services
MultiCare Health System
Women’s Services Campaign
MultiCare Health System
On a shoestring budget, Tacoma-based MultiCare Health System wanted to raise awareness of their
women’s services—a wide range of offerings covering pre-menarche through post-menopause.
The message needed to connect on a personal level to resonate.
PROBLEM
Rather than try to talk to everyone at once, we created the two-pronged "Girl Stuff" campaign, which
encouraged women to visit the "Girl Stuff" landing page on MultiCare's website. There they could download
one of two cheeky yet informative Hydrogen-created guidebooks: one for women in their childbearing
years and another for women dealing with the hassles of menopause.
SOLUTION
Digital Guidebooks, Landing Page, Facebook Ads, Pandora Radio, Digital Advertising
40%
Month-over-month increase in guidebook downloads
50%
Over delivery of digital impressions with above average click-through
RESULTS
Digital brochures
Click to read
Click to read
Facebook ads
Girl Stuff campaign compilation
