MultiCare Health System
Women’s Services Campaign
Maureen Faccia
former Director Retail & Women’s Services
MultiCare Health System
"HYDROGEN ROCKS. Seriously—this is the best content I have seen at MultiCare, ever. The personality and tone is effective, the content has "new information" that some may not see very often."
PROBLEM
On a shoestring budget, Tacoma-based MultiCare Health System wanted to raise awareness of their
women’s services—a wide range of offerings covering pre-menarche through post-menopause.
The message needed to connect on a personal level to resonate.
SOLUTION
Rather than try to talk to everyone at once, we created the two-pronged "Girl Stuff" campaign, which
encouraged women to visit the "Girl Stuff" landing page on MultiCare's website. There they could download
one of two cheeky yet informative Hydrogen-created guidebooks: one for women in their childbearing
years and another for women dealing with the hassles of menopause.
Digital Guidebooks, Landing Page, Facebook Ads, Pandora Radio, Digital Advertising
RESULTS
Over delivery of digital impressions with above average click-through
50%
Month-over-month increase in guidebook downloads
40%
Digital brochures
Click to read
Click to read
Facebook ads
Girl Stuff campaign compilation
