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Slide MultiCare Health System Women’s Services Campaign Maureen Faccia
former Director Retail & Women’s Services
MultiCare Health System
"HYDROGEN ROCKS. Seriously—this is the best content I have seen at MultiCare, ever. The personality and tone is effective, the content has "new information" that some may not see very often."

PROBLEM On a shoestring budget, Tacoma-based MultiCare Health System wanted to raise awareness of their women’s services—a wide range of offerings covering pre-menarche through post-menopause. The message needed to connect on a personal level to resonate. SOLUTION Rather than try to talk to everyone at once, we created the two-pronged "Girl Stuff" campaign, which encouraged women to visit the "Girl Stuff" landing page on MultiCare's website. There they could download one of two cheeky yet informative Hydrogen-created guidebooks: one for women in their childbearing years and another for women dealing with the hassles of menopause. Digital Guidebooks, Landing Page, Facebook Ads, Pandora Radio, Digital Advertising

RESULTS Over delivery of digital impressions with above average click-through 50% Month-over-month increase in guidebook downloads 40%

Slide Digital brochures

Slide Click to read Click to read

Facebook ads

Slide Girl Stuff campaign compilation

For new business inquiries, contact Tom Scherer:

tom@hydrogenadvertising.com | 206.274.7810

Hydrogen Advertising

1520 4th Avenue, Suite 600
Seattle, WA 98101

© Hydrogen LLC 2022