THE POLYCLINIC
Hydrogen zeroed in on our target audience
in a fun and effective manner.
Tracy Corgiat
VP Marketing and Development
The Polyclinic Downtown Clinic Awareness Campaign
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How do you effectively reach "newly moved" techies in downtown Seattle (think: Amazon employees)
who procrastinate until the last possible moment before considering making a doctor appointment?
PROBLEM
We combined the message with the medium in seven strategically chosen downtown buildings,
providing a twice (or more) daily reminder that relief is just blocks away.
SOLUTION
Digital Out-of-Home Elevator Advertising
500%
out-of-home awards
downtown workers
OBIE
121,956
Recently recognized at the
Advertising campaign
reached
Use of building hand sanitizers up
RESULTS
Digital out-of-home advertising campaign
