Downtown Clinic Awareness Campaign

Tracy Corgiat
VP Marketing and Development
The Polyclinic

Hydrogen zeroed in on our target audience in a fun and effective manner.

THE POLYCLINIC

PROBLEM

How do you effectively reach "newly moved" techies in downtown Seattle (think: Amazon employees) who procrastinate until the last possible moment before considering making a doctor appointment?

SOLUTION

We combined the message with the medium in seven strategically-chosen downtown buildings, providing a twice (or more) daily reminder that relief is just blocks away.

RESULTS

Use of building hand sanitizers up

Advertising campaign reached

Recently recognized at the

121,956

OBIE

downtown workers

out-of-home awards

500%