Downtown Clinic Awareness Campaign
Tracy Corgiat
VP Marketing and Development
The Polyclinic Hydrogen zeroed in on our target audience
in a fun and effective manner.
THE POLYCLINIC
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PROBLEM
How do you effectively reach "newly moved" techies in downtown Seattle (think: Amazon employees)
who procrastinate until the last possible moment before considering making a doctor appointment?
SOLUTION
We combined the message with the medium in seven strategically chosen downtown buildings,
providing a twice (or more) daily reminder that relief is just blocks away.
Digital Out-of-Home Elevator Advertising
RESULTS
Use of building hand sanitizers up
Advertising campaign
reached
Recently recognized at the
121,956
OBIE
downtown workers
out-of-home awards