365 by whole foods market
Loyalty Program Launch
On a parallel high-speed path to creating and launching a new brand campaign for us, Hydrogen came through with a hard-driving yet brand appropriate rewards program campaign and executed it across multiple platforms with great results.
Natanya Anderson former Senior Marketing Director 365 by Whole Foods Market
As the brand and first store for 365 by Whole Foods Market launched, we were charged with
generating sign-ups for the accompanying loyalty program.
PROBLEM
Featuring fresh produce and fresh loyalty program perks like insider-only deals and a digital
shopping experience, we showed how 365 Rewards is a 180 from what people have come to
expect from the same old loyalty program.
SOLUTION
Digital Advertising, Video, Direct Mail
>20,000
Rewards sign-ups in
first four months
7,500
Rewards sign-ups within
four weeks of store opening
RESULTS
Cross-platform video
Banners
Postcards
