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Slide Based on the success of the Penobscot Bay Brewery rebranding Winterport Winery gave us the opportunity to rebrand their line of ciders. Winterport Winery Cider “We love the new look. Your team “hit it out of the park” for us, we couldn’t be prouder. Cheers to beer!!" Penobscot Bay Brewery Michael Anderson
Co-owner / Brew Master
Penobscot Bay Brewery Penobscot Bay Brewery is an award-winning brewery in the historic village of Winterport, Maine. As their small batch beers have increased in popularity, PBB asked Hydrogen to rethink their beer packaging to give their new canned beer line a more consistent look. Problem Beer Label Design System, Logo Refresh, Coasters, POP To honor the seafaring heritage of Winterport as well as the craft of fine beer making, Hydrogen contrasted vintage engravings with more contemporary techniques of vector illustrations, spot colors and modern typography. The system provides uniformity on the shelf, while allowing the unique story of each beer to shine through. Storytelling continues on the back label, including quotable “toasts of wisdom” for drinkers to discover. Solution 81% sales increase
Increased retail space
  • 81% Year-over-year sales volume increase
  • Retailer increase in shelf space and coveted cooler space of entire line 
Results A vintage illustration of a woman sitting gracefully on a crescent moon, featuring intricate details and a soft blue color palette, set against a black background. Image of a tablet and smartphone displaying the website of Pindar Bay Brewery, featuring a lineup of beer cans. The design highlights the brewery's branding and product offerings. Coasters featuring three distinct beer labels from Penobscot Bay Brewery: Wildfire Rauchbier (Smoked Lager), Half Moon (Traditional Stout), and Humble Lager (Honey & Ginger Lager), showcasing unique graphics and vintage-style illustrations. Four cans of flavored cider featuring distinct colors: blue, green, maroon, and purple, each labeled with the word Two people relax outdoors by a vintage silver camper trailer, enjoying drinks under a striped umbrella during sunset. The scene captures a cozy, al fresco atmosphere, highlighting the enjoyment of nature and outdoor living. A focused player aiming at a corner pocket on a green billiards table, with three colored balls positioned nearby. The atmosphere is dimly lit, emphasizing the player's concentration and skill in pool. A person jumping from a height into a body of water, surrounded by trees, against a pink sky, with the text

Slide Half Moon Stout can from Penobscot Bay Brewery featuring a historic design and description. The label highlights the beer's rich flavors, including roasted coffee and chocolate notes, with a 5.3% alcohol content. Ideal for stout enthusiasts, this traditional brew is crafted in Winterport, Maine. Slide Penobscot Bay Brewery Building 5 Rye India Pale Ale can design featuring a detailed illustration of a historic building, showcasing the brewery's logo, product description, and brewing details. The can highlights its balanced flavors, including Amarillo Gold hops and a hint of spice, with an alcohol content of 7% and 70 IBU. Slide Brownie Chocolate Milk Stout can from Penobscot Bay Brewery featuring a cow illustration, with packaging details highlighting its cocoa flavor, creamy texture, and pairing suggestions. 5.25% ABV and 41 IBUs. Slide Mountain Man Double India Pale Ale can design from Penobscot Bay Brewery, featuring a vintage illustration of a mountain man, with a blue and white label detailing the brewery's name and beer description. Slide Label design for Old Factory Whistle Scottish Ale by Pindar Bay Brewery, featuring a vintage microphone illustration and detailed brewery information. Slide Can of Meadow Road Wheat beer from Penobscot Bay Brewery featuring a detailed label design with a vintage aesthetic, showcasing wheat imagery and a hot air balloon. The background includes a tan panel with brewing details. Slide Label design for Humble B Lager by Peddler's Bay Brewery featuring a white can with elegant typography, showcasing the brewery's logo and description of the beer. The background includes a yellow panel with additional information about the lager, emphasizing its unique brewing process. Slide Label of Wildfire Rauchbier by Poconos Bay Brewery, featuring a vintage design with a man in a hat, highlighting its smoked lager style. The can includes branding and product details, set against a red background. Slide Can of Whig Street Blonde Ale from Penobscot Bay Brewery featuring a decorative label with a lamp post design, showcasing the brewery's logo and description on the side. Slide A can of Red Flannel Brown Ale from Penobscot Bay Brewery, featuring a vintage illustration of a man in red flannel clothing. The design includes the brewery's logo and a description of the beer style.
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