Hydrogen continues to deliver results through
publicity efforts, which is key in demonstrating
credibility and proof of performance for the
Accoya wood brand.
Innovation in wood publicity campaign
Laura Keily
Head of Marketing
Accys Group
PROBLEM
Accoya® modified timber is guaranteed for 50 years above ground and 25 years in ground or freshwater.
It was the major building material used to create the now-famous sunken “Moses Bridge” in the Netherlands.
SOLUTION
Our plan celebrated the uniqueness of the sunken pedestrian bridge and offered proof of Accoya’s durability
for decks, cladding and more.
Public Relations, Social Media, Video
The plan triggered buzzworthy news in high-profile websites including:
RESULTS
inhabitat.com
archdaily.com
dezeen.com
