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Accoya

Hydrogen continues to deliver results through publicity efforts, which is key in demonstrating credibility and proof of performance for the Accoya wood brand. Innovation in wood publicity campaign Laura Keily
Head of Marketing
Accys Group

PROBLEM Accoya® modified timber is guaranteed for 50 years above ground and 25 years in ground or freshwater. It was the major building material used to create the now-famous sunken “Moses Bridge” in the Netherlands. SOLUTION Our plan celebrated the uniqueness of the sunken pedestrian bridge and offered proof of Accoya’s durability for decks, cladding and more. Public Relations, Social Media, Video

The plan triggered buzzworthy news in high-profile websites including: RESULTS inhabitat.com archdaily.com dezeen.com

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