Caitlin Hillary Moulding Former Chief Strategy Officer Overlake Medical Center
Grand Opening Campaign
Hydrogen’s team was able to create a deep, emotional connection in their work for our new Cancer Center. The campaign used empathetic language and images to show how little touches can make a big difference for cancer patients and their loved ones.
Overlake Cancer Center
Overlake Hospital was opening a new Cancer Care Center designed by cancer survivors, current patients and staff. Created with patient needs in mind, it was centered on and in service of patients first. To build awareness, a brand campaign was essential to announce the Cancer Care Center’s grand opening.
PROBLEM
The campaign highlighted the center’s unique qualities, the little things in cancer care that make a big difference for patients. Chemo in a comfortable setting, specialists at one location, and guidance from a personable navigator. Creative featured real cancer patients with their families, nurses and even a therapy dog. All care focused on patient treatment and support in a healing environment. One detail at a time.
SOLUTION
Print, Digital Advertising, Broadcast Radio
13% increase over targeted media CPM goal
Media negotiated at 12% more impressions than budget
Increased brand awareness
RESULTS
Print
Digital Advertising
