Overlake Cancer Center

Hydrogen’s team was able to create a deep, emotional connection in their work for our new Cancer Center. The campaign used empathetic language and images to show how little touches can make a big difference for cancer patients and their loved ones. Caitlin Hillary Moulding
Former Chief Strategy Officer
Overlake Medical Center Grand Opening Campaign

PROBLEM SOLUTION Overlake Hospital was opening a new Cancer Care Center designed by cancer survivors, current patients and staff. Created with patient needs in mind, it was centered on and in service of patients first. To build awareness, a brand campaign was essential to announce the Cancer Care Center’s grand opening. The campaign highlighted the center’s unique qualities, the little things in cancer care that make a big difference for patients. Chemo in a comfortable setting, specialists at one location, and guidance from a personable navigator. Creative featured real cancer patients with their families, nurses and even a therapy dog. All care focused on patient treatment and support in a healing environment. One detail at a time. Print, Digital Advertising, Broadcast Radio

Logo of Everlane, a sustainable fashion brand focused on transparency and ethical production.

RESULTS


Increased brand awareness Media negotiated at 12% more impressions than budget 13% increase over targeted media CPM goal Icon of a dollar bill with upward arrows, symbolizing financial growth and investment opportunities.

Print

A man with a medical IV kisses a smiling woman on the forehead in a hospital setting, showcasing a moment of affection and support during a health challenge. A mother and her young child sit together on a cozy chair, reading a book. The child appears engaged, leaning in closely as the mother points out illustrations, creating a warm and nurturing atmosphere for shared reading time. A man sitting in a chair gently petting a small therapy dog wearing a yellow bandana, showcasing the bond between humans and service animals. The image highlights the importance of therapy dogs in providing emotional support.

Digital Advertising