At the same time, PCC wanted a more modern social presence that reflected its values of sustainability, transparency, and community, while reaching new, like-minded audiences. Without a unified paid and organic approach, opportunities to drive both store visits and long-term brand growth were being missed.
PCC, the nation’s largest community-owned food co-op, is primarily an in-store business, with limited digital commerce and little visibility into what drives foot traffic across its 16 Pacific Northwest locations. That made it challenging to connect marketing efforts to in-store visits and confidently invest in media.
Problem
Hydrogen built an integrated approach that combined measurable, location-based media with a values-led social strategy. To drive in-store traffic and show clear ROI, Hydrogen launched a location-based program using real-world purchasing behavior and predictive analytics to reach new and lapsed shoppers near priority PCC locations.
In parallel, Hydrogen partnered with PCC to evolve its social channels with a clear, platform-specific approach: Instagram moved to a Reels-first strategy, LinkedIn became a space for sustainability and co-op storytelling, and TikTok was reintroduced to connect with younger, values-aligned audiences. Together, this approach balanced short-term, trackable results with long-term brand growth.
Solution
PCC’s refreshed social strategy also delivered strong gains across platforms. LinkedIn saw year-over-year growth in impressions, engagement, and followers. Instagram delivered significant audience growth and high engagement driven by seasonal, values-forward content. TikTok saw rapid audience growth and increased engagement following its relaunch.
Beyond performance metrics, PCC’s social presence has grown into a trusted, values-driven extension of the co-op, helping strengthen member connections and attract new audiences.
Across three retail seasons in 2025, Hydrogen drove incremental traffic to five priority PCC locations at a $3.38 cost per visit. Sixty-six percent of visits came from new or lapsed shoppers, showing clear growth beyond PCC’s existing customer base.
Results At the same time, PCC wanted a more modern social presence that reflected its values of sustainability, transparency, and community, while reaching new, like-minded audiences. Without a unified paid and organic approach, opportunities to drive both store visits and long-term brand growth were being missed.
PCC, the nation’s largest community-owned food co-op, is primarily an in-store business, with limited digital commerce and little visibility into what drives foot traffic across its 16 Pacific Northwest locations. That made it challenging to connect marketing efforts to in-store visits and confidently invest in media.
Problem
Hydrogen built an integrated approach that combined measurable, location-based media with a values-led social strategy. To drive in-store traffic and show clear ROI, Hydrogen launched a location-based program using real-world purchasing behavior and predictive analytics to reach new and lapsed shoppers near priority PCC locations.
In parallel, Hydrogen partnered with PCC to evolve its social channels with a clear, platform-specific approach: Instagram moved to a Reels-first strategy, LinkedIn became a space for sustainability and co-op storytelling, and TikTok was reintroduced to connect with younger, values-aligned audiences. Together, this approach balanced short-term, trackable results with long-term brand growth.
Solution
PCC’s refreshed social strategy also delivered strong gains across platforms. LinkedIn saw year-over-year growth in impressions, engagement, and followers. Instagram delivered significant audience growth and high engagement driven by seasonal, values-forward content. TikTok saw rapid audience growth and increased engagement following its relaunch.
Beyond performance metrics, PCC’s social presence has grown into a trusted, values-driven extension of the co-op, helping strengthen member connections and attract new audiences.
Across three retail seasons in 2025, Hydrogen drove incremental traffic to five priority PCC locations at a $3.38 cost per visit. Sixty-six percent of visits came from new or lapsed shoppers, showing clear growth beyond PCC’s existing customer base.
Results
