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Planned Parenthood

They’ve been really creative in terms of delivering something that fits within our budget and at the same time, ensuring that it’s in line with the larger campaign we’ve envisioned and we’ve seen an 8% increase in new patients with insurance thanks to their campaign. Nathan Engebretson
Director of Brand & Marketing
Planned Parenthood
B2C Awareness and Lead Gen
Read more glowing reviews

PROBLEM Most younger adults have heard of Planned Parenthood but may not know if it’s right for them. Planned Parenthood Great Northwest, Hawaii, Alaska, Indiana and Kentucky (PPGNHAIK) approached Hydrogen to help increase the amount of New Patients and Patients with Private Insurance. SOLUTION Hydrogen partnered with PPGNHAIK to leverage strategic insights from existing health center operations, national Planned Parenthood, Consciously, our B Corp partner agency, and Hydrogen’s multi-state Gen-Z Advisory Council. From these learnings, we created a strategic springboard and integrated brand campaign to reframe misperceptions that exist about the breadth of Planned Parenthood’s services. Hydrogen developed a multi-channel, conversions-driven media plan with relevant creative with the theme, “We’re Open,” which reached our target audience through social media platforms like Snapchat, and TikTok, Streaming CTV video commercials and general display banner ads. B2C Video Production, Paid Social, Display and Paid Search

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RESULTS
June – July 21
As compared
to the previous
61 days
Total Impressions were up by

68.7% Increased Private Insured Patients by Increased New Patients by All Marketing Actions increased by 5.8% 6.7% 37.6%

CTV

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Slide TikTok/Snapchat

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Slide Sample page—actual data confidential DASHBOARD

For new business inquiries, contact Tom Scherer:

tom@hydrogenadvertising.com | 206.274.7810

Hydrogen Advertising

1520 4th Avenue, Suite 600
Seattle, WA 98101

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