Planned Parenthood

Nathan Engebretson
Director of Brand & Marketing
Planned Parenthood

B2C Awareness and Lead Gen

They’ve been really creative in terms of delivering something that fits within our budget and at the same time, ensuring that it’s in line with the larger campaign we’ve envisioned and we’ve seen an 8% increase in new patients with insurance thanks to their campaign.

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Most younger adults have heard of Planned Parenthood but may not know if it’s right for them. Planned Parenthood Great Northwest, Hawaii, Alaska, Indiana and Kentucky (PPGNHAIK) approached Hydrogen to help increase the amount of New Patients and Patients with Private Insurance.

PROBLEM

Hydrogen partnered with PPGNHAIK to leverage strategic insights from existing health center operations, national Planned Parenthood, Consciously, our B Corp partner agency, and Hydrogen’s multi-state Gen-Z Advisory Council. From these learnings, we created a strategic springboard and integrated brand campaign to reframe misperceptions that exist about the breadth of Planned Parenthood’s services. Hydrogen developed a multi-channel, conversions-driven media plan with relevant creative with the theme, “We’re Open,” which reached our target audience through social media platforms like Snapchat, and TikTok, Streaming CTV video commercials and general display banner ads.

SOLUTION

B2C Video Production, Paid Social, Display and Paid Search