Stacy Hill
Director of Marketing and Communications
The Polyclinic
Brand Launch
When we had to develop a new brand name, logo and campaign in a hurry—Hydrogen hit it out of the park on all fronts.
Polyclinic:NOW
Quickly launch a sub-brand in the very crowded and confusing category of immediate care clinics.
PROBLEM
Create a smart but slightly sassy brand image and voice that drafted on the strength of the parent brand but spoke clearly to an audience that needed medical help now.
SOLUTION
Name, Logo, Direct Marketing, Outdoor
RESULTS
New patient capacity goals exceeded
Cinema preshow advertising
