Jenn Kavanaugh ROII Director
Brand Campaign
The Hydrogen team did an awesome job turning our complicated program into a simple idea that expressed the things most important to us.
ROII
ROII, a Retrospective Rating Safety Incentive Program (Retro), approached Hydrogen to encourage building industry businesses across Washington State to participate in their Retro program. ROII’s Retro program is one of many offered in the state— the challenge was how to differentiate their program to an audience that didn’t have a lot of time to do extra research.
PROBLEM
Through Hydrogen’s 3Cs strategic process, our team distilled ROII’s comprehensive (and to a time-pressed business owner, complex) set of benefits into a simple, understandable platform that helped contractors quickly understand the benefits of participation. The result was an entirely new look and feel for ROII including logo, identity system and the “Safety has its Rewards” brand campaign, a message that quickly demonstrated the unique benefits of ROII’s Retro program. Hydrogen worked closely with the ROII team to ensure that messages resonated with the contractor community and represented the breadth of businesses that can benefit from participation including construction, tiling, plumbing, electrical and landscaping.
SOLUTION
Print, Email, Brochures, Direct Mail, Social Media, Localized Templates and Sales Materials, Pop-up Banners
RESULTS
While the campaign launches in Spring 2021, initial qualitative exposure of the new campaign has been very favorable among contractors and local affiliates.
