I’m very grateful for Hydrogen’s talented group, both creatively and for its public relations outreach, to heighten the awareness of the need for skilled labor across the nation.
National B2B Advertising Launch
Tony Mancini Group Director-Principal SGC Horizon Building Group
PROBLEM
The Skilled Labor Fund was created to address the lack of trades and talent entering the residential construction employment pool. The 501 (c)(3) nonprofit raises student scholarship dollars from key industry partners to attract and train skilled labor for the housing industry via trade-accredited trade schools.
SOLUTION
Our advertising campaign, “Let’s finish the job,” features a compelling call-to-action combined with imagery designed to stand out in industry publications. Our message reminds the industry that it’s up to all of us to turn this trend around before it’s too late. The fund was announced at the International Builders’ Show and the Kitchen and Bath Industry Show, January 9–11, 2018, in Orlando.
Logo Design, Brand Advertising, Public Relations, Launch Event
FEATURED IN
Custom Builder
Professional Builder
Professional Remodeler
This Old House
RESULTS
Nearly $100,000 raised after the Builder’s Show announcement.
Extensive coverage by trade magazines affiliated with the industry.
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