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“Hydrogen Advertising knows how to creatively reach their desired market and get results. When the health care market was in need of new technology to address remote care during the COVID 19 pandemic, the Hydrogen team quickly understood their client’s opportunity to rebrand and generate awareness during this challenging time, and they hit a home run. Their client’s creative generated higher than average reader engagement across our audience.”
Sound Telemedicine Sharon Purvis Provider Magazine
In 2020, COVID-19 devastated skilled nursing facilities (SNFs). The first known US cases were reported there, and panic and fear led to lockdowns. Exhausted medical staff and overwhelmed local hospitals prompted SNF administrators to search for solutions.
Sound Telemedicine (STM) was developing a telemedicine solution for SNFs to provide virtual care on nights, weekends, and holidays, relieving overworked staff and keeping residents safe. While the product was more important than ever, SNF administrators were just too busy to learn about it.
Brand Campaign: Native, Display and Web banners, Print
Hydrogen created a simple brand idea for Sound Telemedicine (STM): a bridge symbolizing how STM connects skilled nursing facilities to board-certified physicians. Hydrogen used programmatic and print advertising to drive awareness to the new brand, and a home page banner takeover to offer advice and downloads on dealing with the shrinking number of residents.
39% better CTR programatic 75% better CTR home page $6k bonus impressions Valuable customer insights
Programmatic CTR that performed 39% better than benchmark
Home page takeover CTR that performed 75% better than benchmark
$6K+ worth of bonus impressions
Valuable customer insights on top performing facilities (employee size, job titles, sales volume, and years in business)