Sterling Bank

Hydrogen painstakingly approached the creation of each element of the sponsorship so their client could achieve maximum exposure across all our platforms: TV, Internet and Promotional spots. The media and creative worked in tandem and the result was impactful and memorable.

Olympics Digital Campaign

Kristin A. Del Balzo
National Sales Manager
Comcast Spotlight

PROBLEM

During the summer Olympics, we negotiated bonus digital advertising placements with Xfinity in major Northwest markets. Because Sterling wasn’t an official sponsor, we were forbidden from using the rings. And certainly no mention of the "O" word.

SOLUTION

We created a series of Webby Award-winning animated digital banner ads and website takeovers that leveraged the Hydrogen-created Sterling Bank theme line: “Nobody works harder for you.” These salutes to athletes skillfully avoided the Olympics "no-no list" while connecting the brand to the events.

Website Takeovers, Digital Banners

RESULTS

Prestigious Webby Award winner

Double-the-standard for click-through

Over

2.6 million

bonus ad impressions

Video Compilation

xfinity sign-in page takeover

xfinity sports page takeover

Banners