Kristin A. Del Balzo National Sales Manager Comcast Spotlight
Olympics Digital Campaign
Hydrogen painstakingly approached the creation of each element of the sponsorship so their client could achieve maximum exposure across all our platforms: TV, Internet and Promotional spots. The media and creative worked in tandem and the result was impactful and memorable.
During the summer Olympics, we negotiated bonus digital advertising placements with Xfinity in major Northwest markets. Because Sterling wasn’t an official sponsor, we were forbidden from using the rings. And certainly no mention of the "O" word.
We created a series of Webby Award-winning animated digital banner ads and website takeovers that leveraged the Hydrogen-created Sterling Bank theme line: “Nobody works harder for you.” These salutes to athletes skillfully avoided the Olympics "no-no list" while connecting the brand to the events.
Website Takeovers, Digital Banners
bonus ad impressions
Double-the-standard for click-through
Prestigious Webby Award winner