TMT4 Margin Tester Global Product Launch
“I just came out of a meeting with our regional AMR and EMEA marketing teams and they heaped praise on the concept and how it stands out in social feeds."
Tom Hudak Marketing Communications Mgr.
Tektronix Inc
The campaign has been very well received, and it has a very obvious presence on social – especially LinkedIn. The telegraphic visual execution works well in multiple countries and it has been well-received in AMR and EMEA markets.
Results
Tektronix approached Hydrogen to help them launch a rarity in the electrical engineering tool world—an entirely new test and measurement category. The groundbreaking device promised to save both significant time and money by helping engineers troubleshoot designs before they get to the validation readiness testing stage. It was poised to change the game, and it needed an eye-catching global idea to stop prospective engineers in their tracks.
Problem
Strategy, concept, art direction, design, copy and production of video and digital assets
Inspired by a measurement signal called an eye diagram, Hydrogen developed the “Seeing is
believing” campaign, which superimposed this waveform diagram over images of human eyes. The campaign was teased with social media images and videos, emails and banner ads which culminated in a global product launch across the same multimedia mix.
Solution
Social media: Facebook, Instagram, LinkedIn
