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TMT4 Margin Tester Global Product Launch

Slide Problem Tektronix approached Hydrogen with a request to develop a concept for both product teaser and product launch materials for an industry-first testing tool. The goal of this new device is to help engineers troubleshoot designs before they get to the expensive, time-consuming, validation readiness testing stage. With this revolutionary device being brought to the market, we needed to deliver a concept that was just as revolutionary. Tom Hudak Marketing Communications Mgr. Tektronix Inc Client Reaction I just came out of a meeting with our regional AMR and EMEA marketing teams and they heaped praise on the concept and how it stands out in social feeds. Solution Inspired by a measurement signal called an eye diagram, Hydrogen developed the “Seeing is believing” campaign, which superimposed the diagram over an image of a human eye. The campaign was teased with social media images and videos, emails and banner ads which culminated in a global product launch across the same multimedia mix.

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