Problem
Tektronix approached Hydrogen with a request to develop a concept for both product teaser and product launch materials for an industry-first testing tool. The goal of this new device is to help engineers troubleshoot designs before they get to the expensive, time-consuming, validation readiness testing stage. With this revolutionary device being brought to the market, we needed to deliver a concept that was just as revolutionary.
Tom Hudak
Marketing Communications Mgr.
Tektronix Inc
Client Reaction
I just came out of a meeting with our regional AMR and EMEA marketing teams and they heaped praise on the concept and how it stands out in social feeds.
Solution
Inspired by a measurement signal called an eye diagram, Hydrogen developed the “Seeing is believing” campaign, which superimposed the diagram over an image of a human eye. The campaign was teased with social media images and videos, emails and banner ads which culminated in a global product launch across the same multimedia mix.
