TMT4 Margin Tester Global Product Launch
“I just came out of a meeting with our regional AMR and EMEA marketing teams and they heaped praise on the concept and how it stands out in social feeds."
Tom Hudak Marketing Communications Mgr.
Tektronix approached Hydrogen with a request to develop a concept for both product teaser and product launch materials for an industry-first testing tool. The goal of this new device is to help engineers troubleshoot designs before they get to the expensive, time-consuming, validation readiness testing stage. With this revolutionary device being brought to the market, we needed to deliver a concept that was just as revolutionary.
Strategy, Concept, Art Direction, Design, Copy and Production of Video and Digital Assets.
Inspired by a measurement signal called an eye diagram, Hydrogen developed the “Seeing is believing” campaign, which superimposed the diagram over an image of a human eye. The campaign was teased with social media images and videos, emails and banner ads which culminated in a global product launch across the same multimedia mix.
SOCIAL MEDIA: Facebook, Instagram, LinkedIn