Mary Crowe Whole Foods Market Market Engagement Coordinator
Store Grand Opening Campaigns
Hydrogen assisted Whole Foods Market with media strategy and ad buys in four new markets in 2016. Thanks in part to their expert work, all of these new Whole Foods Market stores beat opening week projections by double digits.
Whole Foods Market
Nobody wants to drive a long way to get to the grocery store. We were asked to create a media campaign that would target neighborhoods—sometimes down to specific streets—to drive awareness of a healthier grocery option joining the neighborhood.
We looked at the quirks and characteristics of each store location. Our goal? To find media channels locals consume that also fit with the Whole Foods Market brand. Changing people’s shopping habits is no easy task, so we made sure we spent budgets effectively and made media dollars stretch for as long as possible. This was key to store success.
Local Print and Digital Takeovers, Out-of-Home, Digital Content and Banners, Direct Mail, Transit, Guerrilla, Retail Sales
Exceeded opening week projections by double digits.