Noelle Bortfeld Chief Marketing Officer Windermere Services Company
Brand Campaign
Hydrogen teamed with us at every phase: setting brand strategy, discovery research, messaging and core idea execution. The result? A campaign we love that gives us legs across multiple markets and numerous channels.
Windermere Real Estate
Windermere had a strong brand in the Pacific Northwest, but needed a fresh approach for its newer markets: in expansion regions and for the Millennial "first home" audience.
PROBLEM
Hydrogen created the integrated "Your story is our story" brand campaign so the core idea could be leveraged by individual agents in their own marketing materials. The ongoing brand campaign recognizes the emotional, often lifelong bond between a client and their Windermere agent.
SOLUTION
Television Ads, Print, Pandora Radio, Digital Advertising
RESULTS
Overall Brand Rating (from 3 stars to 4 stars)
Increased Net Promoter Score 18 points
Preferred Real Estate Brand (from a 9 to a 10)
10!
Television ad
Print ad
“Your story is our story” customizable campaign tool
