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Windermere Real Estate

Hydrogen teamed with us at every phase: setting brand strategy, discovery research, messaging and core idea execution. The result? A campaign we love that gives us legs across multiple markets and numerous channels. Brand Campaign Noelle Bortfeld
Chief Marketing Officer
Windermere Services Company

PROBLEM Windermere had a strong brand in the Pacific Northwest, but needed a fresh approach for its newer markets: in expansion regions and for the Millennial "first home" audience. SOLUTION Hydrogen created the integrated "Your story is our story" brand campaign so the core idea could be leveraged by individual agents in their own marketing materials. The ongoing brand campaign recognizes the emotional, often lifelong bond between a client and their Windermere agent. Television Ads, Print, Pandora Radio, Digital Advertising

RESULTS Overall Brand Rating
(from 3 stars to 4 stars)
Increased Net Promoter Score 18 points Preferred Real Estate Brand
(from a 9 to a 10)



10!

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Slide “Your story is our story” customizable campaign tool

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For new business inquiries, contact Tom Scherer:

tom@hydrogenadvertising.com | 206.274.7810

Hydrogen Advertising

1520 4th Avenue, Suite 600
Seattle, WA 98101

© Hydrogen LLC 2022