Harness the Power of the Universe

Imagine your world as little as 10 years ago. WiFi access was sporadic. Banking was done, well, at a bank. And social media was Myspace.

But today, complexity is all around us. Every surface or device is another opportunity for someone to share their ideas, thoughts and of course their ads with you. And nowhere is that information overload more prevalent than that device you probably have in your hand, bag or pocket right now: your smartphone.

Speaking of smartphones, you may have heard of a study that tracked average attention spans over a 15-year period. As smartphone usage increased, human attention spans decreased from 12 seconds to eight. For comparison, a goldfish has an attention span of 8 1/2 seconds. Yep, humans now have shorter attention spans than goldfish.

So how does a brand not just survive, but thrive in today’s attention-deprived world? By simplifying.

The need for simplicity multiplies daily. That’s why Hydrogen’s specialty is helping brands harness their simplicity by:

• making brands stand out in a sea of sameness
• building an emotional connection between people and brands
• focusing on the precise intersection between what people want and what your brand offers them

Our focus on simplicity even inspired our agency’s name—Hydrogen—which is the simplest element in the Universe. It’s a daily reminder in our belief that simplicity is the most powerful communications tool available. Simplicity drives everything we do, from our easy Three Step Strategy Process to the way we interact with each other and our clients every day.

Harnessing the power of simplicity isn’t easy. But it makes all the difference for successful brands these days.