Mmmm, new beer packaging

Penobscot Bay Brewery, an award-winning, small batch brewery in the historic village of Winterport, Maine, recently approached Hydrogen to rethink their packaging for a new...

The Polyclinic, Part Deux

Sequels. Few are as entertaining and creative as the original. But just like the makers of The Godfather Part 2 and Thor: Ragnarok, we took...

3 Judges. 2 Days. 700 Ads.

People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and...

Who do you love?

We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been...

The Persuasive Power of Personality

This month, Hydrogen celebrates The Polyclinic’s breadth of physicians and specialists in a new online and offline advertising campaign. The Polyclinic, one of the largest...

Fiercely Independent. Together.

When 65 likeminded advertising agencies in 50 countries work together, clients win. Jumbo shrimp. Hell’s Angels. Seriously funny. I love a good oxymoron, don’t you? But...