Most younger adults have heard of Planned Parenthood but may not know if it’s right for them. Hydrogen partnered with Planned Parenthood to leverage strategic...
Coming off a successful rebrand for Penobscot Bay Brewery that visually tied their line of products together and provided a much-needed presence on shelf, their...
This year’s pandemic and subsequent shutdown have forced us to rethink everything. From business meetings to family gatherings to eating in restaurants, to yes, visiting...
With business travel curtailed and budgets working harder than ever, chances are you’ve already attended, or found your business a sponsor of, the must-attend events of...
The Effie Awards is a celebration of creative and effective advertising that reinforces teamwork between agency, client and researchers. It is regarded as the most significant award in the...
After 2020, we’ll never take paper towels for granted again. In the early days of the pandemic, in the midst of the fear and uncertainty, many...
If you’ve worked beside me for any length of time, you know I am a fierce protector of relevant emotional connections. And while “fierce protector”...
Quick, who’s the only local health care system in the North Sound? Most locals would probably guess it’s the one with “Everett” in the name....
The Dog Days of Summer were a little cooler here this year at Hydrogen. Because in late July, we partnered with Cascade Ice to create...
Meet LIGNIA® Wood Company. Real wood suitable both inside and out. LIGNIA is Hydrogen’s newest wood product client in the built environment category. In July,...
Recently, Michael McGrath and I were in Los Angeles attending our Worldwide Partners global conference. (Hydrogen is a shareholder in Worldwide Partners, an invitation-only independent...
The strength of a healthy internal/external agency relationship “Do you have experience working with an in-house team?” is a question I hear almost any time I...
Back when I was a copywriting puppy, I remember sitting across a suit-filled table from the CMO of a very large airline client. His point?...
The Consumer Electronics Show, known as CES, is the world’s largest gathering place for innovative, game-changing technology attracting 4,500 exhibiting companies, 180,000-plus attendees from more...
An update to the story. Two documentaries and almost as many years after I posted this story about the Fyre Festival, Hulu and Netflix have stirred...
Heritage Bank and Hydrogen partnered to launch Heritage’s new “Branch of the Future” in light of its innovative design and enhanced use of technology—to make...
Imagine your world as little as 10 years ago. WiFi access was sporadic. Banking was done, well, at a bank. And social media was Myspace. But...
Hydrogen extends and evolves its signature, long-running campaign “What’s Your Heritage?” with new television and online video for Heritage Bank. The businesses featured include 7...
Penobscot Bay Brewery, an award-winning, small batch brewery in the historic village of Winterport, Maine, recently approached Hydrogen to rethink their packaging for a new...
Sequels. Few are as entertaining and creative as the original. But just like the makers of The Godfather Part 2 and Thor: Ragnarok, we took...
People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and...
“If you post it, they will come.” Maybe that philosophy worked back when I joined LinkedIn as an “Early Adopter” in March of 2004, but...
We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been...
When was the last time you got to "dress down" for your company holiday party? This December, instead of the typical holiday gathering, the folks...
Here at Hydrogen, we believe the power of advertising can make a big difference. That's why working on "Labor of Love" clients is important to...
When most people think of the term "media," they think of paid advertising. But media can also be earned or owned. Both paid and owned...
As a creative, I’ve long known the power of building a meaningful emotional connection between a brand and its audience. Emotions make us (and our...
A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined the...
This month, Hydrogen celebrates The Polyclinic’s breadth of physicians and specialists in a new online and offline advertising campaign. The Polyclinic, one of the largest...
When 65 likeminded advertising agencies in 50 countries work together, clients win. Jumbo shrimp. Hell’s Angels. Seriously funny. I love a good oxymoron, don’t you? But...
When a beloved brand introduces change, everyone has an opinion. The highly anticipated launch of Whole Foods Market’s new brand, 365 by Whole Foods Market,...
How did we help 365 by Whole Foods Market launch a national brand campaign while creating local buzz around their first brick and mortar? Glocalization,...
“Life is hard. After all, it kills you.” – Katharine Hepburn Ok, we’re not talking literal life and death here. But done wrong, your content strategy...
In celebration of Keysight’s spin-off from Agilent Technologies, Keysight tapped Hydrogen to rebrand its new executive offices in Santa Rosa, CA. With roots established in 1939...
Time for a shot of inspiration, talent and humility. Yes, I just finished judging print for The One Club in beautiful, sunny Santa Barbara, California. Now...