Camera-ready Healthcare

This year’s pandemic and subsequent shutdown have forced us to rethink everything. From business meetings to family gatherings to eating in restaurants, to yes, visiting...

Genuinely Genuine Health Care

Quick, who’s the only local health care system in the North Sound? Most locals would probably guess it’s the one with “Everett” in the name....

You Had Me at Caffeinated

The Dog Days of Summer were a little cooler here this year at Hydrogen. Because in late July, we partnered with Cascade Ice to create...

Enough with the robots, already

Recently, Michael McGrath and I were in Los Angeles attending our Worldwide Partners global conference. (Hydrogen is a shareholder in Worldwide Partners, an invitation-only independent...

Playing Nice

The strength of a healthy internal/external agency relationship “Do you have experience working with an in-house team?” is a question I hear almost any time I...

CES Hits Home

The Consumer Electronics Show, known as CES, is the world’s largest gathering place for innovative, game-changing technology attracting 4,500 exhibiting companies, 180,000-plus attendees from more...

Two Events. One Community.

Heritage Bank and Hydrogen partnered to launch Heritage’s new “Branch of the Future” in light of its innovative design and enhanced use of technology—to make...

Mmmm, new beer packaging

Penobscot Bay Brewery, an award-winning, small batch brewery in the historic village of Winterport, Maine, recently approached Hydrogen to rethink their packaging for a new...

The Polyclinic, Part Deux

Sequels. Few are as entertaining and creative as the original. But just like the makers of The Godfather Part 2 and Thor: Ragnarok, we took...

3 Judges. 2 Days. 700 Ads.

People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and...

Who do you love?

We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been...

The Persuasive Power of Personality

This month, Hydrogen celebrates The Polyclinic’s breadth of physicians and specialists in a new online and offline advertising campaign. The Polyclinic, one of the largest...

Fiercely Independent. Together.

When 65 likeminded advertising agencies in 50 countries work together, clients win. Jumbo shrimp. Hell’s Angels. Seriously funny. I love a good oxymoron, don’t you? But...