Enough with the robots, already

Recently, Michael McGrath and I were in Los Angeles attending our Worldwide Partners global conference. (Hydrogen is a shareholder in Worldwide Partners, an invitation-only independent...

Playing Nice

The strength of a healthy internal/external agency relationship “Do you have experience working with an in-house team?” is a question I hear almost any time I...

Mmmm, new beer packaging

Penobscot Bay Brewery, an award-winning, small batch brewery in the historic village of Winterport, Maine, recently approached Hydrogen to rethink their packaging for a new...

The Polyclinic, Part Deux

Sequels. Few are as entertaining and creative as the original. But just like the makers of The Godfather Part 2 and Thor: Ragnarok, we took...

3 Judges. 2 Days. 700 Ads.

People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and...

Who do you love?

We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been...