October 2, 2025
Community in Action
Like many of us, I find myself bogged down by news headlines more often than not these days. It’s infuriating and constant. It’s disheartening and
June 12, 2025
Welcome to Hydrogen!
There are a myriad of reasons why joining Hydrogen Advertising was a great decision, but one stands out above all: they mean what they say.
May 12, 2025
Leadership
This year, more than most, brings the topic of leadership to mind. Of course, not everyone who calls themselves a leader truly is one. But
April 4, 2025
Hello
While it might be hard to top Oxford’s 2024 Word of the Year (“Brain Rot”—which is technically two words, right?), I’d like to nominate a
March 3, 2025
Hydrogen from Home
The discovery was made under duress, not by choice. A full ten days before Washington’s Governor Inslee issued what was meant to be a two-week
June 29, 2023
Own It Podcast: featuring Hydrogen’s Mary Knight
Recently, Hydrogen President Mary Knight had the honor of being interviewed on Own It’s podcast to share her experience navigating a career in advertising through
October 31, 2022
Hydrogen’s Favorite Horror Movies
It’s that time of the year again where every streaming service releases their library of horror movies for us to watch again with our favorite
February 6, 2020
2020 Super Bowl Ads: Record breaking advertising revenue, social media reactions and… politics?
According to AdWeek.com, Super Bowl 54 likely generated a record-breaking revenue of $435 million from in-game advertising. If you include the pre- and post-game advertising,
February 4, 2019
Jumping on the Social Cause Bandwagon
Back when I was a copywriting puppy, I remember sitting across a suit-filled table from the CMO of a very large airline client. His point?
October 29, 2018
Harness the Power of the Universe
Imagine your world as little as 10 years ago. WiFi access was sporadic. Banking was done, well, at a bank. And social media was Myspace. But
April 26, 2018
More than Just a Pretty Face: Judging the Effies
The Effie Awards honor the most effective marketing campaigns in the United States and Canada. Differing from other award shows, they specialize in improving marketing
April 20, 2018
3 Judges. 2 Days. 700 Ads.
People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and
April 20, 2018
Who do you love?
We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been
April 20, 2018
An Ode from a Millennial in the Workplace
You’re no doubt familiar with the now-tired adage that millennials are ruining everything from napkins to Costco to the Olympics. There are scores of articles
March 9, 2018
Links We Love—March 5th–9th
At Hydrogen, there are always fascinating links flying around the office. We love staying up to date on our favorite subjects, like advertising, graphic design,
February 26, 2018
Why Pinterest will dominate in personalizing social media
It’s prediction season. We’ve been bombarded with them since the start of last December. But, what struck us here at Hydrogen recently, is the prediction
January 16, 2018
Big Changes in 2017 That Will Shape Your Marketing in 2018
2017 was a year of upheaval and change-for advertising and marketers. Here are nine things that happened in 2017 that will have an ongoing ripple
January 16, 2018
Earned Media: Your Reputation is at Stake
When most people think of the term "media," they think of paid advertising. But media can also be earned or owned. Both paid and owned
November 30, 2017
Exhibiting at a Trade Show? Don’t Forget About Marketing’s Role
One of the most effective tactics for B2B marketers is the in-person event. It’s a simple and convenient way to directly target relevant buyers in
November 3, 2017
Podtastic Part V: Listening Hacks
If you become a podcast addict like myself, keeping up with your favorite shows is simultaneously challenging and fun. A podcast aggregator, or “podcatcher” app, is