Results Archives | Hydrogen Advertising

13 Mar '17

What mix of Paid, Earned & Owned generates the most profit for brands?

by Hillary Miller, VP, Account Strategy

Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, … Read More

13 Mar '17

Fiercely Independent. Together.

by Mary Knight, Executive Creative Director

When 65 likeminded advertising agencies in 50 countries work together, clients win.

Jumbo shrimp. Hell’s Angels. Seriously funny. I love a good oxymoron, don’t you? But “Fiercely Independent. Together.” is much more—a rare … Read More

12 Oct '16

Are You Getting the Most from Your Digital Video?

by Rick Peterson, President

One of the great things about videos posted on digital and social channels is how easy it is to measure engagement. Views, shares, likes, reposts, you get the instant gratification of knowing what’s working and … Read More

15 Mar '16

Avoid these Pandora pitfalls

By Hillary Miller, VP, Account Strategist

Pandora Radio, and streaming music in general, continues to takeover. In the Seattle radio market alone, Pandora delivers more than double the audience of any other radio station (broadcast and streaming) among adults … Read More

29 Jul '15

Hydrogen puts the fear of NanoString Technologies in cancer

By Rick Peterson, President

Be afraid, cancer. Be very, very afraid. That’s the rallying cry Hydrogen hatched to help NanoString Technologies, Inc. (Nasdaq:NSTG) launch its new RNA:Protein Profiling Panel at the 2015 American Association for Cancer Research (AACR) event … Read More

27 Jul '15

Whole Foods Goes Hyper-Local for Chambers Bay in a Mass Media Way

By Lauren Rose, Media Director

Many advertisers still think mass media is too costly and inefficient to reach specific and localized target audiences. Not true! Hydrogen recently worked with Whole Foods Market to drive awareness for their grand opening … Read More