Podcasting: 2021
Several years back, I wrote a few blog posts about the blossoming podcast landscape and the implications for advertisers. In the ensuing years, it’s only...
Several years back, I wrote a few blog posts about the blossoming podcast landscape and the implications for advertisers. In the ensuing years, it’s only...
In addition to targeting ads based on gender, interests or location, Twitter allows advertisers to target users based on emojis they use in their tweets....
Our long-standing health care client, The Polyclinic, came to us with the kind of puzzle we love to solve-how do you create an identity and...
2017 was a year of upheaval and change-for advertising and marketers. Here are nine things that happened in 2017 that will have an ongoing ripple...
We live in the golden age of data. From your grocery loyalty card to the apps you use to the shows you watch, there is...
It’s easy to forget we were once at the mercy of whatever was on the air. Channel surfing for something to watch, scanning the airwaves...
On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was...
Thank you, Serial. In 2016, you were my first podcast—and gateway drug to my podcast addiction. Serial sucked me in because it was so unlike the...
Out in the real world, when we meet someone for the first time, we shake their hand. A lot rides on that moment—as we shake...
Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic...
I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching...
Many brands are trying to stretch their media dollars by doing local marketing. We found a way to do it with a twist: hyperlocal advertising. The...
Pandora Radio, and streaming music in general, continues to takeover. In the Seattle radio market alone, Pandora delivers more than double the audience of any...