August 9, 2021
Podcasting: 2021
Several years back, I wrote a few blog posts about the blossoming podcast landscape and the implications for advertisers. In the ensuing years, it’s only...
February 4, 2019
Are Twitter ads targeting you based on your emojis?
In addition to targeting ads based on gender, interests or location, Twitter allows advertisers to target users based on emojis they use in their tweets....
January 16, 2018
Launching a Sub-Brand Without Breaking the Bank
Our long-standing health care client, The Polyclinic, came to us with the kind of puzzle we love to solve-how do you create an identity and...
January 16, 2018
Big Changes in 2017 That Will Shape Your Marketing in 2018
2017 was a year of upheaval and change-for advertising and marketers. Here are nine things that happened in 2017 that will have an ongoing ripple...
October 12, 2017
Podtastic! Part IV: Who’s Listening?
We live in the golden age of data. From your grocery loyalty card to the apps you use to the shows you watch, there is...
September 27, 2017
Podtastic Part III: Advertising in Podcasts
It’s easy to forget we were once at the mercy of whatever was on the air. Channel surfing for something to watch, scanning the airwaves...
September 15, 2017
Podtastic! Part II: Art of the Story
On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was...
August 30, 2017
Podtastic! Part I: Why I Love Podcasts
Thank you, Serial. In 2016, you were my first podcast—and gateway drug to my podcast addiction. Serial sucked me in because it was so unlike the...
August 1, 2017
Does Your Website Offer a Friendly Handshake?
Out in the real world, when we meet someone for the first time, we shake their hand. A lot rides on that moment—as we shake...
March 13, 2017
What mix of Paid, Earned & Owned generates the most profit for brands?
Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic...
October 12, 2016
Three Things I Wish I’d Known Before Teaching Grown-Ups
I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching...
June 29, 2016
Local Marketing with a Twist
Many brands are trying to stretch their media dollars by doing local marketing. We found a way to do it with a twist: hyperlocal advertising. The...
March 15, 2016
Avoid these Pandora pitfalls
Pandora Radio, and streaming music in general, continues to takeover. In the Seattle radio market alone, Pandora delivers more than double the audience of any...