September 26, 2017
Finding New Audiences for Established Brands
Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting...
July 31, 2017
3 Steps to Launching a Successful New Brand
A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin? As experts in launching new brands for clients,...
March 13, 2017
What mix of Paid, Earned & Owned generates the most profit for brands?
Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic...
October 12, 2016
Three Things I Wish I’d Known Before Teaching Grown-Ups
I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching...
April 29, 2015
The international language of simplicity: human truth
When complexity wins, just about everything else loses. But complexity can be defeated. One way? Leverage a simple human truth. Our client, Keysight Technologies, faces endless complexity....
November 20, 2014
Keysight Technologies engages Hydrogen to rebrand Corporate HQ
In celebration of Keysight’s spin-off from Agilent Technologies, Keysight tapped Hydrogen to rebrand its new executive offices in Santa Rosa, CA. With roots established in 1939...
November 3, 2014
Hydrogen Tapped by Keysight Technologies For Global Advertising Launch
Today executives from Keysight Technologies, Inc., rang the opening bell of the New York Stock Exchange to mark the launch of Keysight as a new...
April 21, 2014
Hydrogen Helps Agilent’s Electronic Measurement Group With Global Relaunch
Agilent’s Electronic Measurement Group will have a new name in the fall of 2014 - Keysight Technologies. To assure a great transition on the global...
April 25, 2013
Hydrogen Now Part of the World’s Largest B2B Agency Network
Worldwide Partners B2B Network is Largest Dedicated B2B Ad Agency Network The world’s largest owner-operated ad agency network, which includes Hydrogen Advertising in Seattle, has launched...