August 18, 2023
Hydrogen Advertising named a PSBJ “Best Workplace”
Last night, agency co-owners Mary Knight and Michael McGrath “rounded the bases” at T-Mobile Park to accept Hydrogen’s award as number 18 in the small...
July 31, 2023
Hydrogen’s President, Mary Knight, joins Worldwide Partners Board of Directors
This month marks the announcement of the new Board of Directors for Worldwide Partners (WPI), a global network of independent marketing agencies. Hydrogen President, Mary...
June 29, 2023
Own It Podcast: featuring Hydrogen’s Mary Knight
Recently, Hydrogen President Mary Knight had the honor of being interviewed on Own It’s podcast to share her experience navigating a career in advertising through...
January 17, 2023
Knight, McGrath, and Miller Step Up to Lead Hydrogen
Today Hydrogen announces the new leadership team of Mary Knight, Michael McGrath, and Hillary Miller. Knight will serve as President and co-owner of Hydrogen. The role...
October 24, 2022
Marketing Veteran Colby Naiker Joins Hydrogen Advertising
Hydrogen Seattle has added senior strength to their rapidly growing team with the addition of Colby Naiker as Account Supervisor. She brings a wealth of experience...
September 13, 2022
Hydrogen Media Team Adds Yuleeka Hayashi as Coordinator
To support the rapidly growing Media and Project Management team, Hydrogen has added Yuleeka Hayashi in the newly created Media Coordinator/Project Manager role. A recent graduate...
July 11, 2022
Gearhart Takes the Account Management Reins at Hydrogen Seattle
FOR IMMEDIATE RELEASE Agency veteran Jason Gearhart, who joined Hydrogen in 2021, has been promoted to Director of Account Management at Hydrogen Advertising. Before joining the team...
September 23, 2021
Seattle Ad Veterans Jason Gearhart and Greg Tamura Join Hydrogen Team
For Immediate Release Hydrogen Advertising announces new leadership in both the account and media teams. Jason Gearhart joins as Senior Account Director and Greg Tamura as...
August 9, 2021
Crabfest!
What do you get when you take the detour around the West Seattle Bridge, ride a ferry and drive down what feels like the world’s...
March 10, 2021
Hydrogen’s Growing Business and Brainpower
We’re thrilled to announce the addition of two savvy marketing pros to our team: Senior Account Director, Noelle Daly-Jones and Laura Burke, Director of Account...
November 16, 2020
Knight wins prestigious 2020 AAF Silver Medal Award
Hydrogen is proud to announce that Partner and Executive Creative Director, Mary Knight, has been named the 2020 Silver Medal Award winner by the American...
July 12, 2020
Instead of Commuting…
Hydrogen Remote has been working full-time for our clients since the middle of March. Since then, we have created websites, videos, strategic and media plans,...
April 20, 2020
Branding David in the Goliath World of Accounting Firms
Hydrogen captured our skill, camaraderie and hard-work ethic in a big idea that separates us from the “Big Names” in the forensic accounting space. Our...
February 6, 2020
2020 Super Bowl Ads: Record breaking advertising revenue, social media reactions and… politics?
According to AdWeek.com, Super Bowl 54 likely generated a record-breaking revenue of $435 million from in-game advertising. If you include the pre- and post-game advertising,...
September 12, 2019
From a Different Point of View
As an intern, the Hydrogen workplace sheds a different light. My point of view is unique—not because I barely surpass five feet, but because the...
July 27, 2018
One detail at a time: Overlake Cancer Center
“Cancer is a day-to-day journey of ups and downs, of triumphs and tribulations…” begins the campaign Hydrogen created for the new Overlake Cancer Center in...
June 14, 2018
Learn How Social Media Can Transform Customers into Brand Advocates
Welcome to social media — the relationship channel that allows for open dialogue with customers. And while every brand celebrates their likes, shares and emojis,...
April 26, 2018
More than Just a Pretty Face: Judging the Effies
The Effie Awards honor the most effective marketing campaigns in the United States and Canada. Differing from other award shows, they specialize in improving marketing...
April 20, 2018
An Ode from a Millennial in the Workplace
You’re no doubt familiar with the now-tired adage that millennials are ruining everything from napkins to Costco to the Olympics. There are scores of articles...
November 30, 2017
Exhibiting at a Trade Show? Don’t Forget About Marketing’s Role
One of the most effective tactics for B2B marketers is the in-person event. It’s a simple and convenient way to directly target relevant buyers in...
November 3, 2017
Podtastic Part V: Listening Hacks
If you become a podcast addict like myself, keeping up with your favorite shows is simultaneously challenging and fun. A podcast aggregator, or “podcatcher” app, is...
October 31, 2017
A Copywriter’s Guide to Generating Ideas: Halloween Edition
Let me tell you a scary story. A copywriter lies awake in bed at night, spooked by a challenging creative brief. The deadline’s presence looms like...
October 20, 2017
The 411 on Emerging Media with Hydrogen’s Media Guru
Media Director Lauren Rose keeps a close eye on trends and innovations in media so she can apply that knowledge to your media plan, and...
September 28, 2017
The Value Agencies Bring To Big Picture Planning
What should you prioritize in your marketing strategy? Do you focus on the short-term gains of a marketing campaign at the expense of big picture...
August 25, 2017
Understanding Audiences for Brand Launch Success
Many brands have the how, what, and why down as they prepare for a brand launch but they fall short on the who. At Hydrogen...
August 11, 2017
Are you getting the most out of your media plan?
Balance: it’s one of the most important and most difficult things to keep (work/life, anyone?). It’s the key to a great media plan as well—the...
August 1, 2017
There’s No Such Thing as A Social Media Expert
[This blog post, published on April 10th, discusses how social media continues to change in ways big and small, often seemingly overnight. As proof of...
August 1, 2017
Hydrogen Celebrates its Annual Crabfest
Recently team Hydrogen trekked out to President Tom Scherer’s seaside abode for our annual Crabfest retreat. It was an opportunity for all of us to...
July 31, 2017
3 Steps to Launching a Successful New Brand
A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin? As experts in launching new brands for clients,...
July 5, 2017
Relaunch? Refresh? Start by creating a New Narrative for your Brand
There are some things you know you need to change. Your clothes. The litter box. Your mind—sometimes far too often. What about your brand?...
June 16, 2017
The Hydrogen Roundup: Episode Three. A little bit of this, a little bit of that.
People find inspiration in all kinds of places. At Hydrogen, sometimes it shows up in our inbox. Here are some of the best links flying...
June 15, 2017
Hydrogen Seattle Teams with Heritage Bank to Launch New Website
Puget Sound based Heritage Bank (NASDAQ:HFWA) partnered with Seattle-based advertising agency, Hydrogen, to create a website that offers a friendlier, easier banking experience for both...
May 5, 2017
The Hydrogen Roundup: Episode Two. Inspirational procrastination at its best.
We know that inspiration, like hydrogen is pretty much everywhere. Here’s the latest and greatest flying around our place. Man deep fries gnocchi, hilarity ensues Playing hooky...
April 10, 2017
There’s No Such Thing As A Social Media Expert
Facebook is dead. The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking...
October 12, 2016
Happy Birthday, Hydrogen!
This year, Hydrogen celebrates a decade and a half in the biz. Watch out, we’re old enough to get our learner’s permit! A lot has...
September 10, 2015
Hydrogen Advertising Highlights “Empathetic Expertise” in New Campaign for Windermere Real Estate
Hydrogen Advertising today announces the launch of a new brand position and campaign for client, Windermere Real Estate. The campaign, titled “Your Story is Our...
June 23, 2015
Hydrogen Seattle Uncorks New Identity for Wawawai Canyon Winery’s New Artemis Label
Eastern Washington winemaker Ben Moffett of Wawawai Canyon Winery is partnering with Hydrogen Advertising in Seattle to help launch the family’s new Artemis label of...
June 12, 2015
Hydrogen Seattle Teams with Heritage Bank for New Advertising Rally and Campaign
Puget Sound based Heritage Bank (NASDAQ:HFWA) is launching a new multimedia advertising campaign this week to highlight its business banking prowess. The integrated campaign rallies both...
November 11, 2014
Heritage Bank Selects Hydrogen After Competitive Review
Hydrogen, a full service advertising agency based in Seattle, is pleased to announce it has been selected as agency of record by Heritage Bank, a...
November 3, 2014
Hydrogen Tapped by Keysight Technologies For Global Advertising Launch
Today executives from Keysight Technologies, Inc., rang the opening bell of the New York Stock Exchange to mark the launch of Keysight as a new...
April 21, 2014
Hydrogen Helps Agilent’s Electronic Measurement Group With Global Relaunch
Agilent’s Electronic Measurement Group will have a new name in the fall of 2014 - Keysight Technologies. To assure a great transition on the global...
January 24, 2014
Mary Knight, Hydrogen ECD, talks about how to raise chickens and other important ad stuff
Check out Hydrogen ECD Mary Knight's interview with The One Club's online magazine: One A Magazine. Knight, a member of the 2014 One Show jury...
August 12, 2013
Hydrogen Again One of Washington’s Best Workplaces
Puget Sound Business Journal honors Hydrogen Advertising Two Years in a Row Hydrogen Advertising was recognized by Puget Sound Business Journal as one of “Washington’s Best...
April 25, 2013
Hydrogen Now Part of the World’s Largest B2B Agency Network
Worldwide Partners B2B Network is Largest Dedicated B2B Ad Agency Network The world’s largest owner-operated ad agency network, which includes Hydrogen Advertising in Seattle, has launched...
August 10, 2012
Hydrogen Cited as One of Washington’s 10 Best Workplaces by Puget Sound Business Journal
Hydrogen staff celebrates winning the bronze medal in the small business category at last night’s Washington’s Best Workplaces celebration at Safeco Field. Hydrogen Advertising was recognized...