Finding New Audiences for Established Brands

Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting as much out of them as you think you are. If you are, then it’s time to turn your attention...

3 Steps to Launching a Successful New Brand

A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin?  As experts in launching new brands for clients, we know the simplest approach is the best approach. This is Hydrogen's motto. A meaningful, simple message in all the...

What mix of Paid, Earned & Owned generates the most profit for brands?

by Hillary Miller, VP, Account Strategy Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, email) is best? What ratio of working...

Three Things I Wish I’d Known Before Teaching Grown-Ups

by Hillary Miller, VP of Strategy I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching courses at the School of Visual Concepts (also known as SVC). Don’t get me wrong. I...

The international language of simplicity: human truth

By Rick Peterson, Co-Founder When complexity wins, just about everything else loses. But complexity can be defeated. One way? Leverage a simple human truth. Our client, Keysight Technologies, faces endless complexity. The target audience is technical: engineers, researchers and scientists from around the world. They work on complex...

Keysight Technologies engages Hydrogen to rebrand Corporate HQ

By Mary Knight, Executive Creative Director In celebration of Keysight’s spin-off from Agilent Technologies, Keysight tapped Hydrogen to rebrand its new executive offices in Santa Rosa, CA. With roots established in 1939 by Bill Hewlett and David Packard as HP, Keysight is the world leader in electronic...

Hydrogen Tapped by Keysight Technologies For Global Advertising Launch

Today executives from Keysight Technologies, Inc., rang the opening bell of the New York Stock Exchange to mark the launch of Keysight as a new publicly-traded company and to celebrate its spin-off from Agilent Technologies. Concurrently a new ad campaign, developed by Hydrogen Advertising in...

Hydrogen Now Part of the World’s Largest B2B Agency Network

Worldwide Partners B2B Network is Largest Dedicated B2B Ad Agency Network The world’s largest owner-operated ad agency network, which includes Hydrogen Advertising in Seattle, has launched a dedicated Business-to-Business Network—the Worldwide Partners B2B Network—to better serve a growing B2B client base and in light of the...