Finding New Audiences for Established Brands

Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting as much out of them...

3 Steps to Launching a Successful New Brand

A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin?  As experts in launching new brands for clients, we know the simplest approach...

The international language of simplicity: human truth

By Rick Peterson, Co-Founder When complexity wins, just about everything else loses. But complexity can be defeated. One way? Leverage a simple human truth. Our client, Keysight Technologies, faces endless complexity. The target...

Hydrogen Now Part of the World’s Largest B2B Agency Network

Worldwide Partners B2B Network is Largest Dedicated B2B Ad Agency Network The world’s largest owner-operated ad agency network, which includes Hydrogen Advertising in Seattle, has launched a dedicated Business-to-Business Network—the Worldwide...