May 12, 2020
Recent Google trends highlight opportunities for brands
There is considerable anecdotal evidence to help explore the ways consumers’ search habits evolve over time, but one way to more accurately measure those changes
October 7, 2019
Beyond the Click: A New Way to Measure Digital Ad Performance.
There have always been different ways to measure the success of a digital campaign. Did a user watch a video? Did they click on an
June 11, 2019
Turn online advertising into offline foot traffic
Nationally recognized Seattle seafood restaurant Elliott’s Oyster House asked Hydrogen to help with a common restaurant challenge: how to attribute online advertising activity to offline
February 4, 2019
Knock, Knock, Your Brand’s Here!
The ability to create a virtual geographic perimeter using GPS or RFID for targeting ads has been around for a long time. But the world
October 29, 2018
Zigging in a Zag World
One way to make sure your messaging stands out is to look at where the competition is spending their media dollars and look for opportunities
October 29, 2018
5 Media Trends to Know Now
Every quarter, our team at Hydrogen puts together a report on new and emerging media and how they may—or may not—impact our clients. Following are
Loading new posts...
No more posts