There is considerable anecdotal evidence to help explore the ways consumers’ search habits evolve over time, but one way to more accurately measure those changes...
There have always been different ways to measure the success of a digital campaign. Did a user watch a video? Did they click on an...
Nationally recognized Seattle seafood restaurant Elliott’s Oyster House asked Hydrogen to help with a common restaurant challenge: how to attribute online advertising activity to offline...
The ability to create a virtual geographic perimeter using GPS or RFID for targeting ads has been around for a long time. But the world...
One way to make sure your messaging stands out is to look at where the competition is spending their media dollars and look for opportunities...
Every quarter, our team at Hydrogen puts together a report on new and emerging media and how they may—or may not—impact our clients. Following are...