MultiCare integrated brand campaign
Stethoscope-free health care advertising: Integrated tv, radio, digital, out-of-home and print campaign for Tacoma-based MultiCare, a health care system serving the South Sound. The work celebrates the patient's role in their own health with the rally: "Health is a journey. Let's get there together." The results: A significant 10% increase in "likeliness to recommend" in tracking studies.