Hydrogen Advertising | Seattle Ad Agency | Branding, Digital Marketing

Sound on

Sound on

“Hydrogen helped us create a great concept that provides a framework to tell personal, relatable stories about our products. The ‘Let’s Credit Union’ tagline highlights our culture of inclusiveness, and the messaging extends perfectly across our media channels, translating to both video and static creative.”

Washington State Employees Credit Union

Emily Friesen
WSECU
Chief Marketing and Analytics Officer

Most Washingtonians think “A bank is a bank is a bank. I don’t see much difference between any of them.” We had to develop a campaign that could break through the sameness of bank advertising and highlight what makes WSECU unique.

Problem

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search

Create an inclusive, yet explanatory theme that rallies Washingtonians together, while highlighting the “member” benefits of their credit union. This invitation is wrapped in an iconic “W” for Washington, which is used to visualize the story of members like them and the product or service that helps them achieve their goals.

Solution

35 million impressions
82,000 web visits
2,414 new members

Raised awareness of WSECU products and services, reaching over 35 million Washingtonians in just 3 months.
Drove over 82,000 web visits to the landing pages for folks who are interested in the products and services that WSECU offers.
Helped bring in 2,414 new members to WSECU in 3 months.

Results

Low Rate Visa®

Sound on

Cashback Checking

Sound on

Snapchat, Facebook, Instagram, LinkedIn

Sound on

Auto Loans

Digital out-of-home

Polyclinic-2023

WSECU-Awareness Campaign

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search

Tektronix TMT4 Margin Tester Global Product Launch

Planned Parenthood Low-cost Health Care Awareness Campaign

WSECU Credit Union Case Study

B2C Video Production, Paid Social, Display and Native

Planned Parenthood

B2C Video Production, Paid Social, Display and Paid Search

Sound Physicians

Background Test

ROII

Print, Email, Brochures, Direct Mail, Social Media, Localized Templates and Sales Materials, Pop-up Banners

Sound Telemedicine

Native, Display and Web banners, Print

Kenworth Trucks “Thank you for your drive” Brand Campaign

Brand Campaign

CPRS: B2B Brand Campaign

B2B Branding/Website Content & Build/Trade Show Posters & Materials/Customizable Sales Materials & PowerPoint

Cascade Ice—The Power of 3

New Product Launch, Branding, Product Sampling/Street Teams, Social Media, Influencer Sourcing and Engagement

Sterling Bank

Website Takeovers, Digital Banners

Penobscot Bay Brewery

Beer label design system, Logo refresh, Coasters, POP

Keysight Technologies: Global Banner Advertising

Digital Advertising

Skilled Labor Fund: National B2B Advertising Launch

Logo Design, Brand Advertising, Public Relations, Launch Event

Windermere Real Estate: Brand Campaign

Television Ads, Print, Pandora Radio, Digital Advertising

Polyclinic:NOW

Name, Logo, Direct Marketing, Outdoor

Whole Foods Market—Summer Digital Campaign

Digital Advertising

The Polyclinic: Specialty Campaign

Transit Ads, Pandora Radio, Digital Advertising

Nanostring Technologies: Product Launch

Print Advertising, Trade Show Materials: Design, Graphics, Signage, Video Slide Show, Posters

Keysight Technologies: 5G Campaign

Digital Advertising, Global Print Ads

Keysight Technologies: Global Brand

Print Ads, Digital Advertising, Magazine Wraps, Trade Show Materials

Heritage Bank: Brand Campaign

Television, Print, Digital, Pandora and Broadcast Radio, In-Branch Signage, Brand Standards, Times Square Digital Takeover, Employee Campaign

365 by Whole Foods Market: Brand Launch

National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerilla Marketing, Retail Sales, Out-of-Home

Multicare: Women’s Health Campaign

Digital Guidebooks, Landing Page, Facebook Ads, Pandora Radio, Digital Advertising

Accoya Wood: Publicity Campaign

Public Relations, Social Media, Video

The Polyclinic: Elevator Takeover

Digital Out-of-Home Elevator Advertising

Heritage Bank: Website

Website Design and Execution

Keysight Technologies: Global Name Change

Print, Digital Banners, Video, Magazine Wraps

365 by Whole Foods Market: Loyalty Program

Digital, Video, Direct Mail