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Michael Anderson
Co-owner / Brew Master
Penobscot Bay Brewery
Identity and Packaging Design We love the new look. Your team “hit it out of the park” for us, we couldn’t be prouder. Cheers to beer!!

Penobscot Bay Brewery

Penobscot Bay Brewery is an award-winning brewery in the historic village of Winterport, Maine. As their small batch beers have increased in popularity, PBB asked Hydrogen to rethink their beer packaging to give their new canned beer line a more consistent look. PROBLEM To honor the seafaring heritage of Winterport as well as the craft of fine beer making, Hydrogen contrasted vintage engravings with more contemporary techniques of vector illustrations, spot colors and modern typography. The system provides uniformity on the shelf, while allowing the unique story of each beer to shine through. Storytelling continues on the back label, including quotable “toasts of wisdom” for drinkers to discover. SOLUTION Beer Label Design System, Logo Refresh, Coasters, POP

81% Retailer increase in shelf space and coveted cooler space of entire line
Year over year sales volume increase: Up RESULTS

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