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“We love the new look. Your team “hit it out of the park” for us, we couldn’t be prouder. Cheers to beer!!"
Penobscot Bay Brewery
Michael Anderson Co-owner / Brew Master Penobscot Bay Brewery
Penobscot Bay Brewery is an award-winning brewery in the historic village of Winterport, Maine. As their small batch beers have increased in popularity, PBB asked Hydrogen to rethink their beer packaging to give their new canned beer line a more consistent look.
Problem
Beer Label Design System, Logo Refresh, Coasters, POP
To honor the seafaring heritage of Winterport as well as the craft of fine beer making, Hydrogen contrasted vintage engravings with more contemporary techniques of vector illustrations, spot colors and modern typography. The system provides uniformity on the shelf, while allowing the unique story of each beer to shine through. Storytelling continues on the back label, including quotable “toasts of wisdom” for drinkers to discover.
Solution
Based on the success of the Penobscot Bay Brewery rebranding, parent company Winterport Winery gave us the opportunity to rebrand their line of ciders as well.
Winterport Winery Cider
81% sales increase Increased retail space
81%
Year-over-year sales volume increase
Retailer increase in shelf space and coveted cooler space of entire line
Results
Point-of-sale posters
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Kenworth Truck Company-100th Anniversary Print and Digital Campaign
WSECU-Awareness Campaign
CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search
Planned Parenthood Low-cost Health Care Awareness Campaign
“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%
B2C Video Production, Paid Social, Display and Native
