We love the new look. Your team “hit it out of the park” for us, we couldn’t be prouder. Cheers to beer!!
Identity and Packaging Design
Michael Anderson Co-owner / Brew Master Penobscot Bay Brewery
PROBLEM
Penobscot Bay Brewery is an award-winning brewery in the historic village of Winterport, Maine. As their small batch beers have increased in popularity, PBB asked Hydrogen to rethink their beer packaging to give their new canned beer line a more consistent look.
SOLUTION
To honor the seafaring heritage of Winterport as well as the craft of fine beer making, Hydrogen contrasted vintage engravings with more contemporary techniques of vector illustrations, spot colors and modern typography. The system provides uniformity on the shelf, while allowing the unique story of each beer to shine through. Storytelling continues on the back label, including quotable “toasts of wisdom” for drinkers to discover.
Beer Label Design System, Logo Refresh, Coasters, POP
RESULTS
Retailer increase in shelf space and coveted cooler space of entire line
Up
Year over year sales volume increase:
81%
