Michael Anderson
Co-owner / Brew Master
Penobscot Bay Brewery Penobscot Bay Brewery “We love the new look. Your team “hit it out of the park” for us, we couldn’t be prouder. Cheers to beer!!" Read more glowing reviews Problem Penobscot Bay Brewery is an award-winning brewery in the historic village of Winterport, Maine. As their small batch beers have increased in popularity, PBB asked Hydrogen to rethink their beer packaging to give their new canned beer line a more consistent look. Beer Label Design System, Logo Refresh, Coasters, POP Solution To honor the seafaring heritage of Winterport as well as the craft of fine beer making, Hydrogen contrasted vintage engravings with more contemporary techniques of vector illustrations, spot colors and modern typography. The system provides uniformity on the shelf, while allowing the unique story of each beer to shine through. Storytelling continues on the back label, including quotable “toasts of wisdom” for drinkers to discover. Four craft beer cans from Penobscot Bay Brewery featuring unique designs: "Pale Ale," "Half Moon" traditional stout, and "Brownie" chocolate milk stout. Each can showcases distinct artwork and branding, highlighting the brewery's offerings. The image features a stylized logo of "Hut" in bold, white letters against a black background, emphasizing a modern and sleek design. A vintage illustration of a woman sitting gracefully on a crescent moon, featuring intricate details and a soft blue color palette, set against a black background.

Winterport Winery Cider Based on the success of the Penobscot Bay Brewery rebranding, parent company Winterport Winery gave us the opportunity to rebrand their line of ciders as well. Point-of-sale posters (click to pause slide) Results
  • 81% Year-over-year sales volume increase
  • Retailer increase in shelf space and coveted cooler space of entire line 
 81% sales increase
Increased retail space Half Moon Traditional Stout beer can design by Pincnocott Bay Brewery, featuring a moon graphic and detailed label. The can showcases the brewery's logo and provides information about the stout's flavor profile and brewing process. Alt text: Can of Humble B Lager from Penobscot Bay Brewery, featuring a design with the brewery's logo, a detailed illustration of a honeycomb structure, and text highlighting its ingredients: lager brewed with honey and ginger. The label includes brewing information and a warning about alcohol consumption. Image of a tablet and smartphone displaying the website of Pindar Bay Brewery, featuring a lineup of beer cans. The design highlights the brewery's branding and product offerings. Coasters featuring three distinct beer labels from Penobscot Bay Brewery: Wildfire Rauchbier (Smoked Lager), Half Moon (Traditional Stout), and Humble Lager (Honey & Ginger Lager), showcasing unique graphics and vintage-style illustrations. Cans of assorted flavored ciders including pear, cranberry, and apple, featuring vibrant labels with fruit illustrations and the word "CIDER" prominently displayed. Two people relax outdoors by a vintage silver camper trailer, enjoying drinks under a striped umbrella during sunset. The scene captures a cozy, al fresco atmosphere, highlighting the enjoyment of nature and outdoor living. A focused player aiming at a corner pocket on a green billiards table, with three colored balls positioned nearby. The atmosphere is dimly lit, emphasizing the player's concentration and skill in pool. A person jumping from a height into a body of water, surrounded by trees, against a pink sky, with the text "A plunge of cranberry" prominently displayed on the left.

PCC Community Markets – Organic Social

PCC Media Case Study

A joyful couple engages in a lighthearted conversation, showcasing a strong connection and openness. The image features the text "LET'S TALK," highlighting the importance of communication in relationships, with the Planned Parenthood logo visible.

Planned Parenthood Services Campaign

TikTok, Snapchat, OTT, CTV, Display and Retargeting
Young woman with colorful hair expressing a desire for easy birth control, promoting Planned Parenthood services.

Planned Parenthood College Campus

Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters
Colorful chameleon perched on a branch next to a Tektronix 4 Series mixed signal oscilloscope displaying electronic waveforms, illustrating the intersection of nature and technology.

Tektronix 4 Series MSO Oscilloscopes

Close-up of a sleek Microsoft device showing its angular design and reflective screen surface against a dark background, highlighting modern technology aesthetics.

Next Gen Tek

Facebook, Instagram, Linkedin, Native, tek.com promotional banners, email, website, launch event promotion
Sleek silver semi-truck driving on a scenic highway surrounded by trees, showcasing modern design and powerful performance.

Kenworth Truck Company-100th Anniversary Print and Digital Campaign

WSECU logo featuring a playful dog with a tennis ball, a hand holding a payment card, and a green patterned background, symbolizing community and financial services.

WSECU-Awareness Campaign

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search
Close-up of a control knob with a metallic finish, featuring a red ring and a textured grip, positioned between blue and red indicator lights. The image displays branding for Agilent and Keysight Technologies, highlighting its use in laboratory or technical equipment.

Keysight Technologies: Global Name Change

Print, Digital Banners, Video, Magazine Wraps

Planned Parenthood Low-cost Health Care Awareness Campaign

Graphic featuring a stylized map of Washington State with a turquoise background, accompanied by the text "Here we grow" and the WSECU logo, symbolizing growth and community engagement.

“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%

B2C Video Production, Paid Social, Display and Native
Smiling woman in a plaid shirt sitting in the driver's seat of a truck, with a warehouse and loading docks in the background. The image highlights the professional trucking industry and showcases female drivers in transportation.

Kenworth Trucks “Thank you for your drive” Brand Campaign

Brand Campaign
Bulldog logo for CPRS with the tagline "Tenacity Pays," symbolizing strength and determination in business.

CPRS: B2B Brand Campaign

B2B Branding/Website Content & Build/Trade Show Posters & Materials/Customizable Sales Materials & PowerPoint
Bright green advertisement on a bus promoting ear, nose, and throat specialists at The Polyclinic, featuring the slogan "Pick your nose doctor."

The Polyclinic Specialty Care Advertising Campaign

Transit Ads, Pandora Radio, Digital Advertising
High-speed red train in motion, showcasing advanced design and technology, with a blurred background indicating speed. Keysight Technologies logo in the corner.

Keysight Technologies: 5G Campaign

Digital Advertising, Global Print Ads
Veterinarian Dr. Kodama smiles while holding a pug in a well-decorated clinic, showcasing a warm and welcoming environment for pet care.

Heritage Bank: Brand Campaign

Television, Print, Digital, Pandora and Broadcast Radio, In-Branch Signage, Brand Standards, Times Square Digital Takeover, Employee Campaign

365 by Whole Foods Market: Brand Launch

National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerilla Marketing, Retail Sales, Out-of-Home