B2B Branding

“Hydrogen captured our skill, camaraderie and hard-work ethic in a big idea that separates us in our industry. Our 'Tenacity Pays' platform extends flawlessly across the many channels of our B2B sales funnel.” Daniel Duggan
Senior Vice President of
Practice Development, CPRS PDF file format logo, commonly used for sharing and viewing documents across various platforms. Black silhouette of a cat sitting gracefully with its tail curled around its body, representing elegance and curiosity.

PROBLEM SOLUTION A well-kept secret of several impressive blue-chip clients, CPRS asked us to create a brand look, feel and story to help generate more face-to-face sales calls while differentiating them from the more well-known (and less collaborative) big name competitors in the audit and recovery world.

We created a new identity and voice used in everything from email signatures and lunch meeting “placemats” to presentations, website, social media and event posters. Tapping into their “finders of lost money” reputation, we created the “Tenacity Pays” campaign to capture their roll-up-the-sleeves style that consistently results in seeking out and finding cost savings.

B2B Branding/Website Content and Build/Trade Show Posters and Materials/Customizable Sales Materials and PowerPoint

Logo of CPRS featuring a stylized image of a bulldog, with the text "TENACITY PAY" underneath, emphasizing strength and determination in branding.

Squarespace Website Display Banners LinkedIn Branding Laptop displaying a stylish website for furniture services, featuring a vintage sofa and engaging text about finding the perfect furniture. Vintage-style graphic featuring a tufted sofa with the text "CPRS" and the tagline "Tenacity Pays" promoting a service to help find lost funds. Illustration of a vintage couch with the phrase "Like finding money in the couch," emphasizing the joy of unexpected discoveries in everyday life. Vintage-style illustration of a tufted couch with the text "CPRS" and the phrase "Tenacity Pays" underneath, set against a neutral background. This image represents a brand focused on resilience and quality in design. LinkedIn profile header for CP Accounting firm showcasing the tagline "Tenacious thinking, impeccable ethics, and other desirable traits for recovering millions," with a logo featuring a bulldog.

Posters Posters Promotional poster for CPRS featuring a bulldog and a man with a telescope, emphasizing traits like tenacity, ethics, and forward-thinking for contract compliance and recovery services. The design highlights the company's commitment to discovering discrepancies and providing support in financial recovery.

Tradeshow Booth Banner display featuring a detective illustration and promotional materials for CPRS, emphasizing traits like teamwork, ethics, and determination in financial recovery. The design includes the phrase "Tenacity Pays" and showcases a bulldog graphic, symbolizing persistence.

Conference Placemat Office Templates Conference Placemat Collateral Informational graphic for CP Tax Recovery Services highlighting their expertise in identifying lost profits and tax overpayments. Features a bulldog mascot, services offered, and commitment to data security. Emphasizes tailored solutions and experienced staff dedicated to client success. Three pages of a document titled "Optimizing Tax Payments on Purchases of MPU Software and Cloud Computing Services" by Jeff Heyel. The document discusses challenges related to tax payments, cloud computing services, and strategies for optimizing tax benefits. Illustrations include a dog logo and a figure with a telescope, emphasizing exploration and analysis in tax optimization. Business cards featuring a dog and a hunter illustration, showcasing the brand "GPRS" with the tagline "Tenacity Pays." Contact information and services listed on the cards. White ceramic mug featuring a black and white illustration of a bulldog alongside the text "CPRS," ideal for dog lovers and pet enthusiasts. Illustration of a bulldog with the text "Congratulations on your dogged determination!" and the logo for CPRS. The design emphasizes perseverance and hard work, promoting a sense of achievement.

PCC Community Markets – Organic Social

PCC Media Case Study

A joyful couple engages in a lighthearted conversation, showcasing a strong connection and openness. The image features the text "LET'S TALK," highlighting the importance of communication in relationships, with the Planned Parenthood logo visible.

Planned Parenthood Services Campaign

TikTok, Snapchat, OTT, CTV, Display and Retargeting
Young woman with colorful hair expressing a desire for easy birth control, promoting Planned Parenthood services.

Planned Parenthood College Campus

Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters
Colorful chameleon perched on a branch next to a Tektronix 4 Series mixed signal oscilloscope displaying electronic waveforms, illustrating the intersection of nature and technology.

Tektronix 4 Series MSO Oscilloscopes

Close-up of a sleek Microsoft device showing its angular design and reflective screen surface against a dark background, highlighting modern technology aesthetics.

Next Gen Tek

Facebook, Instagram, Linkedin, Native, tek.com promotional banners, email, website, launch event promotion
Sleek silver semi-truck driving on a scenic highway surrounded by trees, showcasing modern design and powerful performance.

Kenworth Truck Company-100th Anniversary Print and Digital Campaign

WSECU logo featuring a playful dog with a tennis ball, a hand holding a payment card, and a green patterned background, symbolizing community and financial services.

WSECU-Awareness Campaign

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search
Close-up of a control knob with a metallic finish, featuring a red ring and a textured grip, positioned between blue and red indicator lights. The image displays branding for Agilent and Keysight Technologies, highlighting its use in laboratory or technical equipment.

Keysight Technologies: Global Name Change

Print, Digital Banners, Video, Magazine Wraps

Planned Parenthood Low-cost Health Care Awareness Campaign

Graphic featuring a stylized map of Washington State with a turquoise background, accompanied by the text "Here we grow" and the WSECU logo, symbolizing growth and community engagement.

“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%

B2C Video Production, Paid Social, Display and Native
Smiling woman in a plaid shirt sitting in the driver's seat of a truck, with a warehouse and loading docks in the background. The image highlights the professional trucking industry and showcases female drivers in transportation.

Kenworth Trucks “Thank you for your drive” Brand Campaign

Brand Campaign
Bulldog logo for CPRS with the tagline "Tenacity Pays," symbolizing strength and determination in business.

CPRS: B2B Brand Campaign

B2B Branding/Website Content & Build/Trade Show Posters & Materials/Customizable Sales Materials & PowerPoint
Bright green advertisement on a bus promoting ear, nose, and throat specialists at The Polyclinic, featuring the slogan "Pick your nose doctor."

The Polyclinic Specialty Care Advertising Campaign

Transit Ads, Pandora Radio, Digital Advertising
High-speed red train in motion, showcasing advanced design and technology, with a blurred background indicating speed. Keysight Technologies logo in the corner.

Keysight Technologies: 5G Campaign

Digital Advertising, Global Print Ads
Veterinarian Dr. Kodama smiles while holding a pug in a well-decorated clinic, showcasing a warm and welcoming environment for pet care.

Heritage Bank: Brand Campaign

Television, Print, Digital, Pandora and Broadcast Radio, In-Branch Signage, Brand Standards, Times Square Digital Takeover, Employee Campaign

365 by Whole Foods Market: Brand Launch

National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerilla Marketing, Retail Sales, Out-of-Home