Daniel Duggan
Senior Vice President of Practice Development, CPRS
B2B Branding
“Hydrogen captured our skill, camaraderie and hard-work ethic in a big idea that separates us in our industry. Our 'Tenacity Pays' platform extends flawlessly across the many channels of our B2B sales funnel.”
CPRS
A well-kept secret of several impressive blue-chip clients, CPRS asked us to create a brand look, feel and story to help generate more face-to-face sales calls while differentiating them from the more well-known (and less collaborative) big name competitors in the audit and recovery world.
PROBLEM
We created a new identity and voice used in everything from email signatures and lunch meeting “placemats” to presentations, website, social media and event posters. Tapping into their “finders of lost money” reputation, we created the “Tenacity Pays” campaign to capture their roll-up-the-sleeves style that consistently results in seeking out and finding cost savings.
SOLUTION
B2B Branding/Website Content and Build/Trade Show Posters and Materials/Customizable Sales Materials and PowerPoint
