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Liz Andrade
Director of Marketing & Creative, Planned Parenthood Great Northwest, Hawai’i, Alaska, Indiana, Kentucky
Low-cost Health Care Awareness Campaign With the reinstatement of the Title X program to provide no-to-low-cost health care to qualifying patients, we needed to raise awareness quickly.

Planned Parenthood

Read more glowing reviews

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  • We raised Awareness for Title X affordable health care at Planned Parenthood in 6 states, reaching over 22 million prospective patients
  • We drove over 48,000 web visits to the landing page, for folks to learn how they may qualify for affordable health care
  • Our average cost per landing page visit was well under the PP benchmark
RESULT
After years of repression of Title X reproductive healthcare access due to the prior administration, Planned Parenthood Great Northwest, Hawai’i, Alaska, Indiana, Kentucky was finally able to reintroduce these low-cost health care services, including birth control, STI testing and even annual wellness exams, to low-income patients.

Our challenge was awareness—because these services had been suspended for so many years, many prospective patients were not aware they had this low- to no-cost option again.
PROBLEM
We created an eye-catching series of low-cost health care messages, all under the “Care for All” theme. We targeted young adults via digital banners, TikTok, and Snapchat videos. All drove to a matching landing page that offered more information as well as simple steps to show if they qualified for low-cost or even free healthcare. SOLUTION

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