Liz Andrade Director of Marketing & Creative, Planned Parenthood Great Northwest, Hawai’i, Alaska, Indiana, Kentucky
Low-cost Health Care Awareness Campaign
With the reinstatement of the Title X program to provide no-to-low-cost health care to qualifying patients, we needed to raise awareness quickly.
Planned Parenthood
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We raised Awareness for Title X affordable health care at Planned Parenthood in 6 states, reaching over 22 million prospective patients
We drove over 48,000 web visits to the landing page, for folks to learn how they may qualify for affordable health care
Our average cost per landing page visit was well under the PP benchmark
RESULT
After years of repression of Title X reproductive healthcare access due to the prior administration, Planned Parenthood Great Northwest, Hawai’i, Alaska, Indiana, Kentucky was finally able to reintroduce these low-cost health care services, including birth control, STI testing and even annual wellness exams, to low-income patients.
Our challenge was awareness—because these services had been suspended for so many years, many prospective patients were not aware they had this low- to no-cost option again.
PROBLEM
We created an eye-catching series of low-cost health care messages, all under the “Care for All” theme. We targeted young adults via digital banners, TikTok, and Snapchat videos. All drove to a matching landing page that offered more information as well as simple steps to show if they qualified for low-cost or even free healthcare.
SOLUTION
Tap to play
Tap to play
TikTok/Snapchat
Display Banners
Landing Page
