Planned Parenthood Low-cost Health Care Awareness Campaign - Hydrogen Advertising

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Liz Andrade
Director of Marketing and Creative,
Planned Parenthood Great Northwest, Hawai’i, Alaska, Indiana, Kentucky

Low-cost Health Care Awareness Campaign

With the reinstatement of the Title X program to provide no-to-low-cost health care to qualifying patients, we needed to raise awareness quickly.

Planned Parenthood

35 million impressions
102,000 web visits
$1.75 per click

Increased Title X awareness, by reaching over 35 million prospective patients who are at or below 100% of the Federal Poverty Level
Generated overall 102K website visits, to the specific landing page for each state
Completed campaign with a low cost per click of $1.75

RESULTS

After years of repression of Title X reproductive healthcare access due to the prior administration, Planned Parenthood Great Northwest, Hawai’i, Alaska, Indiana, Kentucky was finally able to reintroduce these low-cost health care services, including birth control, STI testing and even annual wellness exams, to low-income patients.

Our challenge was awareness—because these services had been suspended for so many years, many prospective patients were not aware they had this low- to no-cost option again.

PROBLEM

We created an eye-catching series of low-cost health care messages, all under the “Care for All” theme. We targeted young adults via digital banners, TikTok, and Snapchat videos. All drove to a matching landing page that offered more information as well as simple steps to show if they qualified for low-cost or even free healthcare.

SOLUTION

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TikTok/Snapchat

Display Banners

Landing Page

Planned Parenthood Services Campaign

TikTok, Snapchat, OTT, CTV, Display and Retargeting

Planned Parenthood College Campus

Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters

Tektronix 4 Series MSO Oscilloscopes

Next Gen Tek

Facebook, Instagram, Linkedin, Native, tek.com promotional banners, email, website, launch event promotion

Kenworth Truck Company-100th Anniversary Print and Digital Campaign

WSECU-Awareness Campaign

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search

Keysight Technologies: Global Name Change

Print, Digital Banners, Video, Magazine Wraps

Planned Parenthood Low-cost Health Care Awareness Campaign

“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%

B2C Video Production, Paid Social, Display and Native

Kenworth Trucks “Thank you for your drive” Brand Campaign

Brand Campaign

CPRS: B2B Brand Campaign

B2B Branding/Website Content & Build/Trade Show Posters & Materials/Customizable Sales Materials & PowerPoint

The Polyclinic Specialty Care Advertising Campaign

Transit Ads, Pandora Radio, Digital Advertising

Keysight Technologies: 5G Campaign

Digital Advertising, Global Print Ads

Heritage Bank: Brand Campaign

Television, Print, Digital, Pandora and Broadcast Radio, In-Branch Signage, Brand Standards, Times Square Digital Takeover, Employee Campaign

365 by Whole Foods Market: Brand Launch

National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerilla Marketing, Retail Sales, Out-of-Home