Side view of a colorful public transit bus featuring an advertisement for The Polyclinic, promoting ear, nose, and throat specialists with the phrase "Pick your nose doctor." Urban street view showcasing a mix of modern and historic architecture, with tall buildings and trees lining the sidewalks in a vibrant city setting.

Read more glowing reviews Stacy Hill
Director of Marketing and Communications
The Polyclinic
Specialty Care Campaign
Hydrogen keeps our brand current, fresh and relevant and make us stand out from our competitors.” Problem Patients just don’t have the time (or tolerance) to see their regular doctor for every symptom. More and more patients want to self-refer directly to a specialist. Transit Ads, Pandora Radio, Digital Advertising Solution Reward the customer with a tongue-in-cheek, year-round ad campaign designed to make them stop, smile and think about The Polyclinic for specialty care. As a bonus, show people The Polyclinic has a healthy respect for a patient’s intelligence, unlike most of the “sea of health care sameness” in the market.
The image features a stylized logo of "Hut" in bold, white letters against a black background, emphasizing a modern and sleek design. Stylized white letters "YC" on a black background, representing a brand or organization logo.

Bus advertisement for a primary care clinic featuring the slogan "Let's get (a) physical, physical" promoting health services. Red bus advertisement promoting podiatry services with the slogan "Time wounds all heels" and featuring the logo of The Polyclinic. Seattle Metro bus 4365 displaying "TO TERMINAL" route sign, featuring an advertisement for gastroenterology services with the slogan "Trust your gut." The bus is part of the electric trolley fleet, captured on a city street with pedestrians nearby. Blue public bus with a promotional wrap featuring the text "Tennis elbow" at a traffic light, surrounded by green trees.

Ultra Super King Bus Advertising
Results
  • 76% increase in brand awareness over multi-year campaign, while being outspent 6:1
  • 16% Increase in Specialty appointments since campaign launch 
  • 57% in free media via overrides
76% increase in awareness
16% Increase in appointment
57% in free media
Broadcast, OTT, Social, Pre-roll and Cinema Advertising
Sound on
Black silhouette of a cat sitting gracefully with its tail curled around its body, showcasing a minimalist design suitable for pet-related content.

Urban transit station interior featuring a bus arriving at a platform, with passengers waiting and illuminated signage. The modern architectural design includes high ceilings and multiple levels. Interior view of a modern subway station featuring passengers waiting on the platform, digital schedule displays, and colorful advertisements on the walls promoting various services. Subway station platform at University Street featuring advertisements for The Polyclinic, promoting services in podiatry, plastic surgery, travel medicine, and urology, with a commuter walking by.

Dynamic Distance Locator Advertising

University Street Station Domination

Map showing the location of The Polyclinic, part of Optum, with nearby landmarks and streets for easy navigation. Laptop displaying a digital map with a highlighted location, showcasing navigation features and user-friendly interface for easy access to directions and nearby places.

PCC Community Markets – Organic Social

PCC Media Case Study

A joyful couple engages in a lighthearted conversation, showcasing a strong connection and openness. The image features the text "LET'S TALK," highlighting the importance of communication in relationships, with the Planned Parenthood logo visible.

Planned Parenthood Services Campaign

TikTok, Snapchat, OTT, CTV, Display and Retargeting
Young woman with colorful hair expressing a desire for easy birth control, promoting Planned Parenthood services.

Planned Parenthood College Campus

Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters
Colorful chameleon perched on a branch next to a Tektronix 4 Series mixed signal oscilloscope displaying electronic waveforms, illustrating the intersection of nature and technology.

Tektronix 4 Series MSO Oscilloscopes

Close-up of a sleek Microsoft device showing its angular design and reflective screen surface against a dark background, highlighting modern technology aesthetics.

Next Gen Tek

Facebook, Instagram, Linkedin, Native, tek.com promotional banners, email, website, launch event promotion
Sleek silver semi-truck driving on a scenic highway surrounded by trees, showcasing modern design and powerful performance.

Kenworth Truck Company-100th Anniversary Print and Digital Campaign

WSECU logo featuring a playful dog with a tennis ball, a hand holding a payment card, and a green patterned background, symbolizing community and financial services.

WSECU-Awareness Campaign

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search
Close-up of a control knob with a metallic finish, featuring a red ring and a textured grip, positioned between blue and red indicator lights. The image displays branding for Agilent and Keysight Technologies, highlighting its use in laboratory or technical equipment.

Keysight Technologies: Global Name Change

Print, Digital Banners, Video, Magazine Wraps

Planned Parenthood Low-cost Health Care Awareness Campaign

Graphic featuring a stylized map of Washington State with a turquoise background, accompanied by the text "Here we grow" and the WSECU logo, symbolizing growth and community engagement.

“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%

B2C Video Production, Paid Social, Display and Native
Smiling woman in a plaid shirt sitting in the driver's seat of a truck, with a warehouse and loading docks in the background. The image highlights the professional trucking industry and showcases female drivers in transportation.

Kenworth Trucks “Thank you for your drive” Brand Campaign

Brand Campaign
Bulldog logo for CPRS with the tagline "Tenacity Pays," symbolizing strength and determination in business.

CPRS: B2B Brand Campaign

B2B Branding/Website Content & Build/Trade Show Posters & Materials/Customizable Sales Materials & PowerPoint
Bright green advertisement on a bus promoting ear, nose, and throat specialists at The Polyclinic, featuring the slogan "Pick your nose doctor."

The Polyclinic Specialty Care Advertising Campaign

Transit Ads, Pandora Radio, Digital Advertising
High-speed red train in motion, showcasing advanced design and technology, with a blurred background indicating speed. Keysight Technologies logo in the corner.

Keysight Technologies: 5G Campaign

Digital Advertising, Global Print Ads
Veterinarian Dr. Kodama smiles while holding a pug in a well-decorated clinic, showcasing a warm and welcoming environment for pet care.

Heritage Bank: Brand Campaign

Television, Print, Digital, Pandora and Broadcast Radio, In-Branch Signage, Brand Standards, Times Square Digital Takeover, Employee Campaign

365 by Whole Foods Market: Brand Launch

National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerilla Marketing, Retail Sales, Out-of-Home