Qwest integrated advertising campaign
While others, like Comcast, were still charging for services like cloud storage and public wifi, Qwest offered them for free. The "Human truths" integrated advertising campaign highlighted Qwest’s point of difference by using humorous stories in tv ads, DRTV, print, direct advertising and digital media. The results: A dramatic increase in online traffic within days of the campaign launch that ultimately led to an uptick in high-speed internet sales, greatly exceeding quarterly goals. The recognition: Cannes short list, Luerzer’s Archive, Ads of the World, Creativity Awards, pick of the day, Adweek “Ad of the day” and “Best Spot of the Month,” The Wall Street Journal, PC World, and The Washington Post.