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SpaTerre luxury spa point of sale & print campaign

Point of sale ads, print advertisements and brochures with an attitude: Based on the insight that even higher-end travel and leisure clients seek luxury without stuffiness, this spa campaign for Noble House Hotels and Resorts used humorous visuals and the line "Be changed" to create ads that capture the feeling one gets after a day at the spa. The results: spa revenue increased 26% post campaign.

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