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WESTliving print collateral, branding and website redesign

Website redesign, content strategy, brand idea, print ads and marketing collateral: What's the biggest concern for seniors (and their children) when faced with the decision to move into a senior living community? That they may not fit in. To answer this fear, Hydrogen created the "Belong" campaign for West-Coast-based WESTliving. It celebrates the unique attitudes, personalities and quirks of seniors. In addition to print and brochures, Hydrogen created responsive design and content for the corporate website and multiple property websites.

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