October 29, 2018
Harness the Power of the Universe
Imagine your world as little as 10 years ago. WiFi access was sporadic. Banking was done, well, at a bank. And social media was Myspace. But
July 27, 2018
Hydrogen Continues Successful “What’s Your Heritage?” Campaign with Heritage Bank
Hydrogen extends and evolves its signature, long-running campaign “What’s Your Heritage?” with new television and online video for Heritage Bank. The businesses featured include 7
July 27, 2018
Mmmm, new beer packaging
Penobscot Bay Brewery, an award-winning, small batch brewery in the historic village of Winterport, Maine, recently approached Hydrogen to rethink their packaging for a new
April 20, 2018
The Polyclinic, Part Deux
Sequels. Few are as entertaining and creative as the original. But just like the makers of The Godfather Part 2 and Thor: Ragnarok, we took
April 20, 2018
3 Judges. 2 Days. 700 Ads.
People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and
April 20, 2018
10 Years in Social Media. That’s like 70 in Dog Years, Right?
“If you post it, they will come.” Maybe that philosophy worked back when I joined LinkedIn as an “Early Adopter” in March of 2004, but
April 20, 2018
Who do you love?
We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been
January 16, 2018
Hydrogen’s Holly Jelly Holiday Party
When was the last time you got to "dress down" for your company holiday party? This December, instead of the typical holiday gathering, the folks
January 16, 2018
Hydrogen’s “Labor of Love”
Here at Hydrogen, we believe the power of advertising can make a big difference. That's why working on "Labor of Love" clients is important to
January 16, 2018
Earned Media: Your Reputation is at Stake
When most people think of the term "media," they think of paid advertising. But media can also be earned or owned. Both paid and owned
October 20, 2017
Humor: The ultimate foot in the door.
As a creative, I’ve long known the power of building a meaningful emotional connection between a brand and its audience. Emotions make us (and our
August 1, 2017
Which Came First: The Message or The Medium?
A long time ago in an industry far, far from where we are today, a professor/controversial philosopher/all around big thinker named Marshall McLuhan coined the
March 13, 2017
The Persuasive Power of Personality
This month, Hydrogen celebrates The Polyclinic’s breadth of physicians and specialists in a new online and offline advertising campaign. The Polyclinic, one of the largest
March 13, 2017
Fiercely Independent. Together.
When 65 likeminded advertising agencies in 50 countries work together, clients win. Jumbo shrimp. Hell’s Angels. Seriously funny. I love a good oxymoron, don’t you? But
September 15, 2016
Launching a new brand while staying true to the Mothership
When a beloved brand introduces change, everyone has an opinion. The highly anticipated launch of Whole Foods Market’s new brand, 365 by Whole Foods Market,
June 29, 2016
Going Glocal for 365 by Whole Foods Market
How did we help 365 by Whole Foods Market launch a national brand campaign while creating local buzz around their first brick and mortar? Glocalization,
November 17, 2015
Content Failure: Are You About to Implode?
“Life is hard. After all, it kills you.” – Katharine Hepburn Ok, we’re not talking literal life and death here. But done wrong, your content strategy
March 17, 2014
Thousands of entries. Dozens of talented peers. (The) One Show.
Time for a shot of inspiration, talent and humility. Yes, I just finished judging print for The One Club in beautiful, sunny Santa Barbara, California. Now
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