November 16, 2020
Camera-ready Healthcare
This year’s pandemic and subsequent shutdown have forced us to rethink everything. From business meetings to family gatherings to eating in restaurants, to yes, visiting...
October 16, 2019
The Delicate Balance of Emotion and Brand
If you’ve worked beside me for any length of time, you know I am a fierce protector of relevant emotional connections. And while “fierce protector”...
October 7, 2019
Genuinely Genuine Health Care
Quick, who’s the only local health care system in the North Sound? Most locals would probably guess it’s the one with “Everett” in the name....
July 27, 2018
One detail at a time: Overlake Cancer Center
“Cancer is a day-to-day journey of ups and downs, of triumphs and tribulations…” begins the campaign Hydrogen created for the new Overlake Cancer Center in...
April 20, 2018
The Polyclinic, Part Deux
Sequels. Few are as entertaining and creative as the original. But just like the makers of The Godfather Part 2 and Thor: Ragnarok, we took...
April 20, 2018
Who do you love?
We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been...
January 16, 2018
Launching a Sub-Brand Without Breaking the Bank
Our long-standing health care client, The Polyclinic, came to us with the kind of puzzle we love to solve-how do you create an identity and...
September 26, 2017
Finding New Audiences for Established Brands
Does your brand need a new audience? Before you can determine that, make sure you’ve exhausted your current core customers. You may not be getting...
July 5, 2017
Relaunch? Refresh? Start by creating a New Narrative for your Brand
There are some things you know you need to change. Your clothes. The litter box. Your mind—sometimes far too often. What about your brand?...
March 13, 2017
The Persuasive Power of Personality
This month, Hydrogen celebrates The Polyclinic’s breadth of physicians and specialists in a new online and offline advertising campaign. The Polyclinic, one of the largest...
June 29, 2016
Local Marketing with a Twist
Many brands are trying to stretch their media dollars by doing local marketing. We found a way to do it with a twist: hyperlocal advertising. The...