They are 3.5 million strong,
Logging hour after hour,
Mile after mile.
Working day. And night. And day. And night.
They are America’s truck drivers.
And to each and every one we say
Thank you.
For your commitment,
Dedication,
And of course, your drive. Brand Campaign “Thank you for your drive” Problem First created for the 2019 American Trucker Association’s Driver Appreciation week to celebrate all professional truck drivers for their hard work in tackling one of our economy’s most demanding and important jobs, our “Thank you for your drive” campaign became even more relevant in May of 2020. The campaign celebrated the 3.5 million drivers—often the unsung heroes of the pandemic—who rose to the occasion by working even longer hours and making more personal sacrifices to deliver materials, supplies, food and fuel that had become scarce since the COVID-19 pandemic disrupted the nation’s supply chain. Print and Digital Solution Hydrogen’s “Thank you for your drive” campaign offered a moving, heartfelt thank you to these unsung heroes our country depends on day in and day out. The role of Kenworth was one of respect and empathy—these drivers were, and remain today, the inspiration for the Kenworth T680, known throughout the truck community as The Driver’s Truck™. Results Combined with grassroot efforts including truck stop bag lunches to help feed drivers when facilities were on lockdown, Kenworth helped raised awareness of America’s often unappreciated essential workers. Bill Madden Western Region Sales Manager Heavy Duty Trucking Magazine I was moved by the Kenworth driver appreciation ad campaign because it shows the respect Kenworth has for drivers. The message reinforced Kenworth’s commitment to both driver and fleet owner needs, and I am confident the message resonated with executives whose priority is retaining drivers in an increasingly-competitive field. Bill Madden
Western Region Sales Manager
Heavy Duty Trucking Magazine Image of three diverse truck drivers inside Kenworth trucks, showcasing the brand's appreciation for drivers. Each driver smiles while seated in the driver's seat, highlighting Kenworth's commitment to quality and comfort in their vehicles. The background features industrial elements, emphasizing the trucking environment. Professional truck driver in a Kenworth truck cabin, showcasing dedication and commitment to navigating tough terrains and hauling heavy loads. The image emphasizes the importance of truck drivers in building infrastructure. A truck driver seated inside a Kenworth truck cabin, smiling and looking confidently at the road ahead. The interior features modern controls and a spacious design, emphasizing comfort and functionality. The image conveys a message of appreciation to truck drivers for their dedication and hard work. A truck driver sitting in the cabin of a semi-truck, wearing a cap and a checkered shirt, with a focused expression while holding the steering wheel. The interior of the truck features modern design elements, including a well-lit dashboard and large windows showing a glimpse of the outside.

PCC Community Markets – Organic Social

PCC Media Case Study

A joyful couple engages in a lighthearted conversation, showcasing a strong connection and openness. The image features the text "LET'S TALK," highlighting the importance of communication in relationships, with the Planned Parenthood logo visible.

Planned Parenthood Services Campaign

TikTok, Snapchat, OTT, CTV, Display and Retargeting
Young woman with colorful hair expressing a desire for easy birth control, promoting Planned Parenthood services.

Planned Parenthood College Campus

Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters
Colorful chameleon perched on a branch next to a Tektronix 4 Series mixed signal oscilloscope displaying electronic waveforms, illustrating the intersection of nature and technology.

Tektronix 4 Series MSO Oscilloscopes

Close-up of a sleek Microsoft device showing its angular design and reflective screen surface against a dark background, highlighting modern technology aesthetics.

Next Gen Tek

Facebook, Instagram, Linkedin, Native, tek.com promotional banners, email, website, launch event promotion
Sleek silver semi-truck driving on a scenic highway surrounded by trees, showcasing modern design and powerful performance.

Kenworth Truck Company-100th Anniversary Print and Digital Campaign

WSECU logo featuring a playful dog with a tennis ball, a hand holding a payment card, and a green patterned background, symbolizing community and financial services.

WSECU-Awareness Campaign

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search
Close-up of a control knob with a metallic finish, featuring a red ring and a textured grip, positioned between blue and red indicator lights. The image displays branding for Agilent and Keysight Technologies, highlighting its use in laboratory or technical equipment.

Keysight Technologies: Global Name Change

Print, Digital Banners, Video, Magazine Wraps

Planned Parenthood Low-cost Health Care Awareness Campaign

Graphic featuring a stylized map of Washington State with a turquoise background, accompanied by the text "Here we grow" and the WSECU logo, symbolizing growth and community engagement.

“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%

B2C Video Production, Paid Social, Display and Native
Smiling woman in a plaid shirt sitting in the driver's seat of a truck, with a warehouse and loading docks in the background. The image highlights the professional trucking industry and showcases female drivers in transportation.

Kenworth Trucks “Thank you for your drive” Brand Campaign

Brand Campaign
Bulldog logo for CPRS with the tagline "Tenacity Pays," symbolizing strength and determination in business.

CPRS: B2B Brand Campaign

B2B Branding/Website Content & Build/Trade Show Posters & Materials/Customizable Sales Materials & PowerPoint
Bright green advertisement on a bus promoting ear, nose, and throat specialists at The Polyclinic, featuring the slogan "Pick your nose doctor."

The Polyclinic Specialty Care Advertising Campaign

Transit Ads, Pandora Radio, Digital Advertising
High-speed red train in motion, showcasing advanced design and technology, with a blurred background indicating speed. Keysight Technologies logo in the corner.

Keysight Technologies: 5G Campaign

Digital Advertising, Global Print Ads
Veterinarian Dr. Kodama smiles while holding a pug in a well-decorated clinic, showcasing a warm and welcoming environment for pet care.

Heritage Bank: Brand Campaign

Television, Print, Digital, Pandora and Broadcast Radio, In-Branch Signage, Brand Standards, Times Square Digital Takeover, Employee Campaign

365 by Whole Foods Market: Brand Launch

National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerilla Marketing, Retail Sales, Out-of-Home