Please consider donating to PPGNHAIK so they can continue to be a place of acceptance and calm in these scary and confusing times:
Planned Parenthood PPGNHAIK-Ways to Give. Planned Parenthood Great Northwest, Hawaii, Alaska, Indiana, and Kentucky Confident young woman with short, colorful hair and tattoos, wearing a yellow sleeveless top, standing with arms crossed against a plain background. Smiling young woman with curly hair wearing a colorful rainbow striped sweater against a transparent background. Young woman with short purple hair and bold red lipstick, wearing a denim jacket adorned with pearls, making a playful expression. Smiling man in a colorful patterned shirt, standing against a plain background. Smiling young man wearing a yellow t-shirt, standing against a white background. Logo design featuring the words "Channel Parent" in bold, modern typography on a white background, representing a brand focused on parenting resources and community support.

Problem Planned Parenthood Great Northwest, Hawaii, Alaska, Indiana, and Kentucky (PPGNHAIK) wanted college students to know about the healthcare services near their campuses, especially for sexual health. Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters Solution Hydrogen partnered with on-campus college student media organizations to spread awareness. Hydrogen created posters, ads in college newspapers, and digital banners to highlight Planned Parenthood services. The ads featured quotes from college-aged people who might have questions about services like Birth Control, STI Testing, and Wellness Exams.

Results After running the campaign for two semesters at schools in Indiana and Washington, we surveyed students who saw the ads versus those who didn't. The results showed that students who saw the ads were 12% more likely to think of Planned Parenthood for sexual and reproductive health services. Plus, over 72% of students felt at least somewhat comfortable telling their friends they received care at Planned Parenthood.

High impact digital display Newspaper Tablet displaying the Kentucky State University Thorobred News website, featuring a health awareness advertisement from Planned Parenthood about STIs and the importance of getting tested. A tablet displaying an online article from The Exponent featuring an advertisement for Planned Parenthood, emphasizing the availability of emergency contraception with a message about sexual health and preparedness. Screenshot of the Louisville Cardinal website featuring an article about teaching the Holocaust at the University of Louisville, along with an advertisement for Planned Parenthood promoting emergency contraception. Tablet displaying a webpage from The Exponent featuring an article about road closures and landscaping projects, alongside a Planned Parenthood advertisement emphasizing the importance of STI testing for college-aged individuals. Website homepage of LA Leo featuring a public health advertisement by Planned Parenthood, emphasizing the importance of STI testing for young adults. The banner includes a young man promoting awareness and protection against STIs. Tablet displaying the website "The Daily," featuring news articles and advertisements for Planned Parenthood services, including yearly check-ups and breast exam reminders. Image of a tablet displaying the Kentucky Kernel website, featuring a Planned Parenthood advertisement emphasizing that college-aged individuals account for 50% of STI cases and that STIs are treatable. The ad encourages viewers to get tested. Screenshot of The Exponent website featuring a banner advertisement for Planned Parenthood, promoting health check-ups and care services. The site showcases a sports news section with images of a sports event. Diverse group of individuals sharing motivational quotes about planning and stress management, featuring colorful backgrounds and engaging expressions. Young woman in a bright yellow hoodie poses confidently against a vibrant pink background, emphasizing empowerment and self-expression. Two diverse young adults with vibrant hairstyles and clothing express the importance of health testing. The top section features a male with dark hair in a yellow shirt, while the bottom shows a female with a short pink haircut. Bold text highlights the significance of health testing for students. Young couple smiling and sharing a kiss in front of a vibrant pink background, capturing a moment of affection and happiness. Image featuring diverse individuals discussing birth control options, including an IUD and the pill, with colorful backgrounds and text highlighting personal experiences and choices related to contraception.

Influencers Young woman making a "rock on" hand gesture while sitting on a couch with plush toys, promoting healthcare access and Planned Parenthood services at Purdue University. Young woman in a stylish black and white dress posing confidently on a rooftop with a city skyline in the background, promoting access to healthcare and Planned Parenthood. Three women posing together at a social event, wearing elegant dresses in green, silver, and pink. The setting features industrial décor with soft lighting, creating a festive atmosphere. A young woman with long brown hair poses for a selfie against a sunset backdrop. The image captures a serene outdoor setting with soft lighting, showcasing her natural beauty. Woman in a blue dress standing on a balcony with a scenic mountain backdrop, enjoying the view in a sunny location. Young woman taking a selfie in a bathroom, wearing a pink cropped top and denim shorts, promoting access to healthcare and Planned Parenthood. A person stands in front of a Planned Parenthood building illuminated at night, promoting women's health and reproductive rights. Person enjoying a scenic drive with their arm out of the car window, hair flowing in the wind, capturing a sense of freedom and adventure. Young woman posing in a theater, with a vibrant blue ceiling and a stage in the background, showcasing a lively audience. The image captures the excitement of a live performance atmosphere. Two women sitting on a rock formation with mountains in the background during sunset, enjoying a moment together in nature.

Laptop displaying a healthcare website with a blue background and diverse group of people, emphasizing the message "Your care is our mission." The setting features a wooden table and a smartphone beside the laptop.

PCC Community Markets – Organic Social

PCC Media Case Study

A joyful couple engages in a lighthearted conversation, showcasing a strong connection and openness. The image features the text "LET'S TALK," highlighting the importance of communication in relationships, with the Planned Parenthood logo visible.

Planned Parenthood Services Campaign

TikTok, Snapchat, OTT, CTV, Display and Retargeting
Young woman with colorful hair expressing a desire for easy birth control, promoting Planned Parenthood services.

Planned Parenthood College Campus

Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters
Colorful chameleon perched on a branch next to a Tektronix 4 Series mixed signal oscilloscope displaying electronic waveforms, illustrating the intersection of nature and technology.

Tektronix 4 Series MSO Oscilloscopes

Close-up of a sleek Microsoft device showing its angular design and reflective screen surface against a dark background, highlighting modern technology aesthetics.

Next Gen Tek

Facebook, Instagram, Linkedin, Native, tek.com promotional banners, email, website, launch event promotion
Sleek silver semi-truck driving on a scenic highway surrounded by trees, showcasing modern design and powerful performance.

Kenworth Truck Company-100th Anniversary Print and Digital Campaign

WSECU logo featuring a playful dog with a tennis ball, a hand holding a payment card, and a green patterned background, symbolizing community and financial services.

WSECU-Awareness Campaign

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search
Close-up of a control knob with a metallic finish, featuring a red ring and a textured grip, positioned between blue and red indicator lights. The image displays branding for Agilent and Keysight Technologies, highlighting its use in laboratory or technical equipment.

Keysight Technologies: Global Name Change

Print, Digital Banners, Video, Magazine Wraps

Planned Parenthood Low-cost Health Care Awareness Campaign

Graphic featuring a stylized map of Washington State with a turquoise background, accompanied by the text "Here we grow" and the WSECU logo, symbolizing growth and community engagement.

“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%

B2C Video Production, Paid Social, Display and Native
Smiling woman in a plaid shirt sitting in the driver's seat of a truck, with a warehouse and loading docks in the background. The image highlights the professional trucking industry and showcases female drivers in transportation.

Kenworth Trucks “Thank you for your drive” Brand Campaign

Brand Campaign
Bulldog logo for CPRS with the tagline "Tenacity Pays," symbolizing strength and determination in business.

CPRS: B2B Brand Campaign

B2B Branding/Website Content & Build/Trade Show Posters & Materials/Customizable Sales Materials & PowerPoint
Bright green advertisement on a bus promoting ear, nose, and throat specialists at The Polyclinic, featuring the slogan "Pick your nose doctor."

The Polyclinic Specialty Care Advertising Campaign

Transit Ads, Pandora Radio, Digital Advertising
High-speed red train in motion, showcasing advanced design and technology, with a blurred background indicating speed. Keysight Technologies logo in the corner.

Keysight Technologies: 5G Campaign

Digital Advertising, Global Print Ads
Veterinarian Dr. Kodama smiles while holding a pug in a well-decorated clinic, showcasing a warm and welcoming environment for pet care.

Heritage Bank: Brand Campaign

Television, Print, Digital, Pandora and Broadcast Radio, In-Branch Signage, Brand Standards, Times Square Digital Takeover, Employee Campaign

365 by Whole Foods Market: Brand Launch

National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerilla Marketing, Retail Sales, Out-of-Home