Barb Asbury
Ad Manager
Keysight Technologies
5G Leadership Campaign
The work Hydrogen did is phenomenal—so creative
and inspiring. Many things will live for a long time.
We have to give Hydrogen full credit for creating our
Hardware+Software+People=Insights lockup which
inspires Keysight employees internally as well as clearly/quickly communicates our offering.
Right now, engineers across the globe are racing to unlock the insights that will turn the promise of 5G into reality. These engineers are the audience for Keysight Technologies’ 5G solutions.
Problem
Digital Advertising, Global Print Ads
Executed in multiple languages, the campaign highlights the real-world challenges these engineers are tasked with solving, and offers them test, measurement and design solutions to help them turn their 5G ideas into 5G reality. Faster.
Solution
Number of campaign signature lockups: 1
Number of times seen around the world: 10,225,226
Results
Planned Parenthood Services Campaign
TikTok, Snapchat, OTT, CTV, Display and Retargeting
Kenworth Truck Company-100th Anniversary Print and Digital Campaign
WSECU-Awareness Campaign
CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search
Keysight Technologies: Global Name Change
Print, Digital Banners, Video, Magazine Wraps
Planned Parenthood Low-cost Health Care Awareness Campaign
“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%
B2C Video Production, Paid Social, Display and Native
Kenworth Trucks “Thank you for your drive” Brand Campaign
