Planned Parenthood Great Northwest, Hawaii, Alaska, Indiana, and Kentucky
Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters
Hydrogen partnered with on-campus college student media organizations to spread awareness. Hydrogen created posters, ads in college newspapers, and digital banners to highlight Planned Parenthood services. The ads featured quotes from college-aged people who might have questions about services like Birth Control, STI Testing, and Wellness Exams.
Solution
Planned Parenthood Great Northwest, Hawaii, Alaska, Indiana, and Kentucky (PPGNHAIK) wanted college students to know about the healthcare services near their campuses, especially for sexual health.
Problem
After running the campaign for two semesters at schools in Indiana and Washington, we surveyed students who saw the ads versus those who didn't. The results showed that students who saw the ads were 12% more likely to think of Planned Parenthood for sexual and reproductive health services. Plus, over 72% of students felt at least somewhat comfortable telling their friends they received care at Planned Parenthood.
Results
Newspaper
High impact digital display
Influencers
