Problem How do you introduce a brand new, yet 75-year-old company to an established audience? That’s the problem Agilent Technologies faced when the company relaunched as Keysight Technologies Print, Digital Banners, Video, Magazine Wraps Solution We announced the news with a video that celebrated the company’s famous “firsts” to reassure worldwide audiences that the brand’s high quality and integrity would remain intact. B2B global print and digital followed in seven languages. The campaign featured "switch" icons from the engineering world to visually demonstrate the move from Agilent to Keysight. Results 70% increase in awareness post campaign launch. Scott Sampl
Global Software Marketing Manager
Keysight Technologies As the leader of an extremely aggressive brand identity launch, I truly appreciated Hydrogen’s ability to ‘build the plane while flying it.’ Because of this seamless partnership, we were able to successfully launch a new name and identity with a creative idea that resonated with engineers and our employees around the world. Global Name Change Campaign Agilent's Electronic Measurement Group transition to Keysight Technologies banner, featuring a control knob graphic, emphasizing the brand change in electronic measurement solutions. Agilent's Electronic Measurement Group is transitioning to Keysight Technologies, featuring a modern design with a metallic dial and vibrant branding elements. Close-up of a high-quality control knob with a metallic finish, featuring a textured grip and adjacent indicator lights, set against a black background. Ideal for showcasing precision engineering and design in electronic devices. Black silhouette of a cat sitting gracefully with its tail curled around its body, showcasing a minimalist design suitable for pet-related content. Agilent Technologies logo with a transition graphic representing the rebranding of Agilent's Electronic Measurement Group to Keysight Technologies, emphasizing innovation and technology in electronic measurement solutions. Close-up of a modern control knob designed for electronic devices, featuring a sleek silver finish and a red accent. The knob is positioned between two labeled indicators: "Digital Electronic Controlled Drop" and "Physical Technology," highlighting its dual functionality in technology. Close-up of a control knob on a white background, featuring Agilent Technologies branding and text indicating the transition of Agilent's Electronic Measurement Group to Keysight Technologies. The knob is metallic with a black handle and surrounded by a red ring, symbolizing precision in electronic measurement. Graphic depicting the transition of Agilent Technologies' Electronic Measurement Group to Keysight Technologies, featuring a modern toggle switch design with a red accent and labels indicating both companies.

PCC Community Markets – Organic Social

PCC Media Case Study

A joyful couple engages in a lighthearted conversation, showcasing a strong connection and openness. The image features the text "LET'S TALK," highlighting the importance of communication in relationships, with the Planned Parenthood logo visible.

Planned Parenthood Services Campaign

TikTok, Snapchat, OTT, CTV, Display and Retargeting
Young woman with colorful hair expressing a desire for easy birth control, promoting Planned Parenthood services.

Planned Parenthood College Campus

Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters
Colorful chameleon perched on a branch next to a Tektronix 4 Series mixed signal oscilloscope displaying electronic waveforms, illustrating the intersection of nature and technology.

Tektronix 4 Series MSO Oscilloscopes

Close-up of a sleek Microsoft device showing its angular design and reflective screen surface against a dark background, highlighting modern technology aesthetics.

Next Gen Tek

Facebook, Instagram, Linkedin, Native, tek.com promotional banners, email, website, launch event promotion
Sleek silver semi-truck driving on a scenic highway surrounded by trees, showcasing modern design and powerful performance.

Kenworth Truck Company-100th Anniversary Print and Digital Campaign

WSECU logo featuring a playful dog with a tennis ball, a hand holding a payment card, and a green patterned background, symbolizing community and financial services.

WSECU-Awareness Campaign

CTV / Online Video / YouTube, Digital Display, Meta (Facebook/Instagram), Linkedin, Snapchat, TikTok, Digital Out-Of-Home, Native Advertising, Paid Search
Close-up of a control knob with a metallic finish, featuring a red ring and a textured grip, positioned between blue and red indicator lights. The image displays branding for Agilent and Keysight Technologies, highlighting its use in laboratory or technical equipment.

Keysight Technologies: Global Name Change

Print, Digital Banners, Video, Magazine Wraps

Planned Parenthood Low-cost Health Care Awareness Campaign

Graphic featuring a stylized map of Washington State with a turquoise background, accompanied by the text "Here we grow" and the WSECU logo, symbolizing growth and community engagement.

“Answers, Not Judgment” campaign boosts WSECU membership among young adults by 27%

B2C Video Production, Paid Social, Display and Native
Smiling woman in a plaid shirt sitting in the driver's seat of a truck, with a warehouse and loading docks in the background. The image highlights the professional trucking industry and showcases female drivers in transportation.

Kenworth Trucks “Thank you for your drive” Brand Campaign

Brand Campaign
Bulldog logo for CPRS with the tagline "Tenacity Pays," symbolizing strength and determination in business.

CPRS: B2B Brand Campaign

B2B Branding/Website Content & Build/Trade Show Posters & Materials/Customizable Sales Materials & PowerPoint
Bright green advertisement on a bus promoting ear, nose, and throat specialists at The Polyclinic, featuring the slogan "Pick your nose doctor."

The Polyclinic Specialty Care Advertising Campaign

Transit Ads, Pandora Radio, Digital Advertising
High-speed red train in motion, showcasing advanced design and technology, with a blurred background indicating speed. Keysight Technologies logo in the corner.

Keysight Technologies: 5G Campaign

Digital Advertising, Global Print Ads
Veterinarian Dr. Kodama smiles while holding a pug in a well-decorated clinic, showcasing a warm and welcoming environment for pet care.

Heritage Bank: Brand Campaign

Television, Print, Digital, Pandora and Broadcast Radio, In-Branch Signage, Brand Standards, Times Square Digital Takeover, Employee Campaign

365 by Whole Foods Market: Brand Launch

National Print and Digital Takeovers, Social, Digital Content and Advertising, Direct Mail, Transit Ads, Guerilla Marketing, Retail Sales, Out-of-Home