February 10, 2025
Thoughts on AI
Well, it’s here. Whether we want it to be or not, AI has officially become part of the creative process. Like many of my creative
August 9, 2021
Leveraging the Voices of a New Generation for Planned Parenthood
Most younger adults have heard of Planned Parenthood but may not know if it’s right for them. Hydrogen partnered with Planned Parenthood to leverage strategic
March 10, 2021
Fasten your seatbelts. Hydrogen Launches Kenworth’s Next Generation Truck.
Truck drivers spend an average of 300 days on the road each year. So no group is better equipped to tell engineers and designers what
November 16, 2020
Camera-ready Healthcare
This year’s pandemic and subsequent shutdown have forced us to rethink everything. From business meetings to family gatherings to eating in restaurants, to yes, visiting
February 6, 2020
2020 Super Bowl Ads: Record breaking advertising revenue, social media reactions and… politics?
According to AdWeek.com, Super Bowl 54 likely generated a record-breaking revenue of $435 million from in-game advertising. If you include the pre- and post-game advertising,
October 7, 2019
You Had Me at Caffeinated
The Dog Days of Summer were a little cooler here this year at Hydrogen. Because in late July, we partnered with Cascade Ice to create
June 11, 2019
Enough with the robots, already
Recently, Michael McGrath and I were in Los Angeles attending our Worldwide Partners global conference. (Hydrogen is a shareholder in Worldwide Partners, an invitation-only independent
June 11, 2019
Playing Nice
The strength of a healthy internal/external agency relationship “Do you have experience working with an in-house team?” is a question I hear almost any time I
February 4, 2019
Jumping on the Social Cause Bandwagon
Back when I was a copywriting puppy, I remember sitting across a suit-filled table from the CMO of a very large airline client. His point?
February 4, 2019
Are Twitter ads targeting you based on your emojis?
In addition to targeting ads based on gender, interests or location, Twitter allows advertisers to target users based on emojis they use in their tweets.
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