Most younger adults have heard of Planned Parenthood but may not know if it’s right for them. Hydrogen partnered with Planned Parenthood to leverage strategic...
Truck drivers spend an average of 300 days on the road each year. So no group is better equipped to tell engineers and designers what...
This year’s pandemic and subsequent shutdown have forced us to rethink everything. From business meetings to family gatherings to eating in restaurants, to yes, visiting...
According to AdWeek.com, Super Bowl 54 likely generated a record-breaking revenue of $435 million from in-game advertising. If you include the pre- and post-game advertising,...
The Dog Days of Summer were a little cooler here this year at Hydrogen. Because in late July, we partnered with Cascade Ice to create...
Recently, Michael McGrath and I were in Los Angeles attending our Worldwide Partners global conference. (Hydrogen is a shareholder in Worldwide Partners, an invitation-only independent...
The strength of a healthy internal/external agency relationship “Do you have experience working with an in-house team?” is a question I hear almost any time I...
Back when I was a copywriting puppy, I remember sitting across a suit-filled table from the CMO of a very large airline client. His point?...
In addition to targeting ads based on gender, interests or location, Twitter allows advertisers to target users based on emojis they use in their tweets....