Barb Asbury
Ad Manager
Keysight Technologies
5G Leadership Campaign
The work Hydrogen did is phenomenal—so creative
and inspiring. Many things will live for a long time.
We have to give Hydrogen full credit for creating our
Hardware+Software+People=Insights lockup which
inspires Keysight employees internally as well as clearly/quickly communicates our offering.
Right now, engineers across the globe are racing to unlock the insights that will turn the promise of 5G into reality. These engineers are the audience for Keysight Technologies’ 5G solutions.
Problem
Digital Advertising, Global Print Ads
Executed in multiple languages, the campaign highlights the real-world challenges these engineers are tasked with solving, and offers them test, measurement and design solutions to help them turn their 5G ideas into 5G reality. Faster.
Solution
Number of campaign signature lockups: 1
Number of times seen around the world: 10,225,226
Results
