Planned Parenthood Low-cost Health Care Awareness Campaign – Hydrogen Advertising

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Liz Andrade
Director of Marketing and Creative,
Planned Parenthood Great Northwest, Hawai’i, Alaska, Indiana, Kentucky

Low-cost Health Care Awareness Campaign

With the reinstatement of the Title X program to provide no-to-low-cost health care to qualifying patients, we needed to raise awareness quickly.

Planned Parenthood

35 million impressions
102,000 web visits
$1.75 per click

Increased Title X awareness, by reaching over 35 million prospective patients who are at or below 100% of the Federal Poverty Level
Generated overall 102K website visits, to the specific landing page for each state
Completed campaign with a low cost per click of $1.75

RESULTS

After years of repression of Title X reproductive healthcare access due to the prior administration, Planned Parenthood Great Northwest, Hawai’i, Alaska, Indiana, Kentucky was finally able to reintroduce these low-cost health care services, including birth control, STI testing and even annual wellness exams, to low-income patients.

Our challenge was awareness—because these services had been suspended for so many years, many prospective patients were not aware they had this low- to no-cost option again.

PROBLEM

We created an eye-catching series of low-cost health care messages, all under the “Care for All” theme. We targeted young adults via digital banners, TikTok, and Snapchat videos. All drove to a matching landing page that offered more information as well as simple steps to show if they qualified for low-cost or even free healthcare.

SOLUTION

Pink play button icon on a black background, symbolizing video playback and multimedia content.

Pink play button icon on a black background, symbolizing video playback and multimedia content.

Tap to play

Tap to play

TikTok/Snapchat

Two smartphones held in hands display vibrant digital illustrations. The left phone shows a character with long blonde hair in colorful polka dot pants, while the right phone features a character with a bright yellow hairstyle and bold accessories. The background is a striking blue, emphasizing the artistic style.

Illustration of a stylish person wearing sunglasses, promoting low-cost health care options from Planned Parenthood with the text

Colorful promotional graphic from Planned Parenthood highlighting low-cost health care options. Features a cartoon character with large red hair and sunglasses, encouraging viewers to find out if they qualify for services. Background is pink with bold text.

Display Banners

Illustration of a person with pink hair wearing a heart-themed outfit, sitting on a bench with a blue backpack, promoting low-cost health care services by Planned Parenthood. The text highlights

Illustration of diverse women on a website highlighting low-cost health care services, including reproductive health and family planning options in Kentucky.

Landing Page

Planned Parenthood Services Campaign

TikTok, Snapchat, OTT, CTV, Display and Retargeting

Young woman with colorful hair expressing a desire for easy birth control, promoting Planned Parenthood services.

Planned Parenthood College Campus

Instagram, TikTok, newspaper print ads, E-newsletter banners, campus posters

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Tektronix 4 Series MSO Oscilloscopes

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Next Gen Tek

Facebook, Instagram, Linkedin, Native, tek.com promotional banners, email, website, launch event promotion

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Planned Parenthood Low-cost Health Care Awareness Campaign

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